Odd Keyword Ranking Question

[kentheriot]

I hope this doesn't sound too ignorant. But can someone tell me what this means?

My business is Home Recording. But "home recording" is so incredibly competitive (33 million + results in Google) that I haven't been targeting it.

I have several keywords researched that I'm tracking (using Market Samurai), all of which are much less competitive. None are very high yet. They rank (for my url) as follows:

pc recording studio=147
home music recording=403
recording on computer=585
recording sound=915

But then I put in "home recording" and it ranks for my site at 222.

Does the fact that it ranks higher than 3 of my 4 keywords mean anything? Like that I should target that keyword? Even though it is so competitive? Or are all the ranks so low that it really doesn't matter?

Thanks! I'll be smart in this one day!!

Ken

[MikeF421]

I would look at "home recording" as a long term project. I checked out the competition, and page one looks pretty difficult. Not impossible, but you're talking about 1000's of backlinks and it will probably be tough with a brand new domain.

The ranking you are seeing right now is pretty typical of a new site. A lot of times they pop up in the top 500 or so before Google figures out where the site really belongs. It may dance around a little bit.

Now having said that, if after 6-8 weeks you see that your site is closing in on the top 100 and steadily rising, then I probably would focus harder on it. The phrase gets about 240,000 searches a month, so even a page two ranking wouldn't be all that bad.

[kentheriot]

Thanks Guys! Excellent advice. Does the fact that the domain is actually 2 years old make much of a difference? My biz partner and I make a bit of a false-start on this in 2008 and then the site sort of sat there aging (like wine, beef?) until April when I started working it in earnest.

Thanks again. I'm off to write some content that targets less-popular-but-still-viable keywords.

Cheers!

Ken