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Thread: Does anyone have any experience with PPC ?

  1. #1
    Join Date
    Mar 2010
    Location
    Norway
    Posts
    10

    Default Does anyone have any experience with PPC ?

    How long time does it take before the traffic start coming to your site through example google ? My ad have been approved, but there is no traffic.

    I have a ppc on MSN too, and there is no traffic there either.
    Is it usual that it takes a few days from the ads got approved to the traffic flow through the ads ??


    Thank you for answering

    Kim

  2. #2

    Default

    Hi Kim,

    Unless you're really serious about studying PPC, and have ample funds to experiment with (ie. money to lose while you learn) I'd suggest shifting focus to getting free search engine traffic.

  3. #3
    Join Date
    Jul 2009
    Posts
    517

    Default

    Here are a few questions for you:

    - are your key phrases getting searches (did you check with Google Keyword tool or Wordtracker)? Let's say you are bidding on "green widgets" but no one searches for that specific term, you won't get traffic from it, unless you have the broad option ON, and the you need to be really careful not to lose a lot of money.

    - if your phrases are getting enough searches, are you bidding enough for your ads to show?

    - and last, but not least, is your add inviting clicks?

    I have a series about PPC with Matt Levenhagen a while ago, and you can see it here, if you'd like: http://www.myonlinebusinessjourney.c...ing-important/

  4. #4
    Join Date
    Jul 2009
    Location
    Bedford, England
    Posts
    869

    Default

    Look at the traffic estimator and see what the expected traffic is and make sure you set your bids high enough for your ads to show.

    DO NOT GO INTO PPC WITHOUT THOROUGH TRAINING!!!!

    All The Best

    Alex

  5. #5
    josaphlewis Guest

    Default

    PPC stands for Pay per Click. It is an Internet advertising model used on websites. For PPC, keywords are very important. For wrong selection of KW, the site has to pay the consequences.

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