In another thread MikeF421 suggested I really should be taking a look at marketing my site on FaceBook, so I've been looking in to that the last few days.

I started learning about FaceBook features and accounts etc. I've since realized I really need to sell myself on the marketing value of FB, before I learn all the mechanical details.

Is anybody here using FB to build traffic to you site? If yes, how's it going?

For me, it's a time management question. There are only so many hours in the day, and I'm wondering if I should invest time in learning a whole new FB environment (that I don't really like that much) or whether I should invest the same time in to adding content to my site, getting traffic from Google etc.

Stay focused, or try something new?

Your thoughts will be appreciated, and real data is especially welcomed if you care to share.