On the webinar today I asked if you had heard information concerning search results on Google. I received an email from Andy Jenkins with a Heat map in ti where it showed where people were clicking. The source of the Heat map is http://www.marketingsherpa.com. It showed that most of the activity was on the first 3 organic search results. Later in the email it showed a screen shot of Google search for car insurance. The top paid results got 2-3% while the 1st organic result got 41%-45% and the second organic result got 11%-18%. The screen shot came from Ryan Diess's 30 page PDF "The Perpetual Traffic Report". Given both Andy Jenkins and Ryan Dies are well known in the IM circles I take this information seriously. So I ask again is PPC dead?