How to build quality links on your website/blog?

[murph]

I am trying to learn about links. How do you develop a strategy around link building and then how do you go about it? Any help greatly appreciated!

[Phil Tanny]

You're already doing article marketing, right?

Some people just take this one strategy, and really run with it.

Check out this guy, over 22,000 articles on EzineArticles, and they're not junk either. Impressive!

http://ezinearticles.com/?expert=Lance_Winslow

I picked up some of his articles for my site. I'm guessing his articles are all over the place, but I haven't researched that.

He claims to have written all the articles personally, and I believe him, as the style seems very similar from article to article. He seems comfortable writing on many different topics.

I'm puzzled why he did all this work though. The sites he links to from his sig don't seem to really be going concerns. Maybe I'm missing something though.

Anyway, point being, you don't necessarily need to learn 1,000 link building techniques. If there are one or two that work for you, and you really work at them, that might do the job nicely.

[jgant]

I echo Bookkeeper-For-You that EZA is a good start. My aim with EZA is getting my articles syndicated. I love the links my articles get from EZA, but I really love the free links I get when other webmasters publish my articles from EZA.

2 other favorite backlinking strategies I use are:

1. Guest blog posting on high traffic and high PR websites. This strategy offers a few benefits including a dofollow link to your website and if it's a high-traffic website, plenty of readers who may link to your site.
   
2. DoF

ollow blog commenting. I do this weekly. I find dofollow blogs (I subscribe to a dofollow blog service that provides high PR websites with dofollow blogs each month). But, if you go the dofollow blog route, take the time to read the post and write a thoughtful comment.

You can try linkbaiting which is writing articles that attract other webiste publishers and bloggers to link to you. If you write something unique and interesting, then promote it (i.e. social bookmarking), you might get other sites linking to you. I've done this successfully with a few articles. It's not easy to do, and you can't always plan for it. You may think you have a winning article, but nobody links to it. On the other hand, you might write something you think is decent, yet it attracts plenty of links. This is a bit of a trial and error technique.

I typically avoid link exchanges unless I'm genuinely interested in the content of the other site. I don't do it for the sake of getting a link. I believe link exchanging is somewhat effective, but not as effective as the methods I've outlined above.

Finally, I also mass-publish articles using Unique Aritcle Wizard. I like this because I can choose to have links go to inner pages on my site. I know the links aren't that great, but they're enough to give my inner pages a boost. In fact, I've found UAW to be quite effective. There are many who say mass article submissions are useless links, but in my experience I've found them to work well for ranking low-competition keywords.

[ChristineCobb]

Lynn has a product called 5000Backlinks that includes a quickstart technique, a tutorial, a backlinking routine and 12 monthly lists of sites for quality backlinks. I use the quickstart on all my new sites. The link is my affiliate link. It is a Clickbank product.

Also if you search for Angela's links on the Warrior Forum, she has a monthly service (I think it is still $5/month) where she sends several high PR sites to get a quality backlink and gives you step by step instructions on how to set them up.

[murph]

Thanks for that - all comments are really helpful

[angienewton]

Lynn has a product called 5000Backlinks that includes a quickstart technique, a tutorial, a backlinking routine and 12 monthly lists of sites for quality backlinks. I use the quickstart on all my new sites. The link is my affiliate link. It is a Clickbank product.

Actually Lynn no longer owns that product, it was sold.

[ChristineCobb]

Thanks Angie,
I just heard that on the brainstorming call. You can delete that post if you want.

[murph]

Thanks for the info. Just wondering if the approach with 5000Backlinks or Angela's links would get you the quality of links that are valuable, or do they just get you any sort of link. My understanding, although I could stand to be corrected, it is the quality rather than the quality of the links that matter. Is that true?

[ChristineCobb]

Quality is definitely important and a big part of quality is the page rank of the site where your link resides. Those services generally only include sites with page ranks of 6 or better. They tend to be forum or community sites that allow links in profiles or signatures. Angela does a good job of highlighting the sites that will delete your link unless you participate in the forum and then go back and add a link in the signature.

Since Lynn is not associated with 5000Backlinks anymore, I'm not sure what has been changed. If they still have the quick start, that was particularly useful.

[murph]

Thanks, Chris, that is great!