Hi there --

I keep hearing that social media (like Twitter/FB) is a great way to find new clients but I just don't understand how to go about it.

I use both FB and Twitter and I see how they can be a great way to share information, keep in touch with your audience, promote your specials ETC.. but I can't see how someone like me (I am a Life Coach) could actually land a new client using Twitter or FB.

What are the tactics that people use?