Ditto Angie's post.
When just starting out, you can fly by the seat of your pants and just get started. Just do it as Nike says.
Over time, setting your goals and planning how to accomplish them will be extremely important to your long term success.
The more goals you have to plan out, the more focused you will be in taking the right actions. How will you know you are succeeding if you haven't got goals and a plan to work from?
If you are serious about growing your business, a Business Plan should ultimately be implemented so you know you are working towards what you really want.
Just my 2 cents . . .
Al
There is no try. Just do...
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