Question: What is the $$ Value of A Subscriber

[Lynn Terry]

I don't know who came up with that figure...

You're right. It does depend on a number of variables. You can make a lot more with a very small targeted list than a huge general list. So there are no real standards.

[retta719]

There really is no magic number for any type of list. Your list is what you make of it.

[Lynn Terry]

There is no way to answer the question with any amount of accuracy. There are just too many elements involved. Focus on quality over quantity.