We just launched our video marketing website, "Native Light Video", and need advice on how best to promote it (as it's a little different concept than typical video "ads"). Our service is aimed at low-medium budget advertisers who want to gain the benefits of video marketing without the exorbitant costs of custom video creation.

Being a small startup with limited funds, we need to be very "prudent" in our promotional efforts. What would give us the most "bang for the buck" in getting the word out about our service? From past experience, I've found news releases to be of limited value and approaching bloggers for a review is usually a futile exercise. Are Google Adwords the best low-budget approach? Might there be other, better alternatives to reach our market?

Thanks