Choosing a Clickbank product

[Wiljon]

Hi there,

I'm new to the IM world and was just looking for some guidance on how to pick a good product to sell from Clickbank. I've read a lot of different articles and it seems 'gravity' doesn't really mean a thing. I'm using the free version of CBSurge and frankly it doesn't seem to tell you much either. If anyone has a step by step process they use and wouldn't mind sharing it would be extremely helpful. While I'm anxious to pick a product and get on with creating the site etc I do feel it's important that I spend some time to better understand product selection so as to not end up wasting a lot of time and energy trying to market a dud. I can see there will be a steep initial learning curve here so I'm grateful for a view into anyone's product selection processes they use.

BTW - this website has been extremely helpful in helping me understand affiliate marketing and the steps and processes involved along the way - and I've been on a number of different sites at this point. Hats off to Lynn!

Thanks
Kevin

[Satu]

HI Kevin!

I don't know if it's a good idea to build a site around a single (Clickbank) product. I think you would be better off if you chose products that are relevant to a niche you're interested in working (and the niche should preferably be something you know and care about). I don't pay too much attention to gravity, I think it's ok as long as you don't have a gravity of zero for an established product. An another thing to pay attention to is the sales page - how likely is it that a potential customer will buy? There are lots of crappy sales pages out there.

I also always buy and test the Clickbank products I market. That is the only way to write good reviews that actually convert.

[angienewton]

Welcome Kevin! I'm Angie, Lynn's assistant. Thanks for the kind words about the site. Lynn is pretty amazing!

You definitely don't want to build a site around one product. Best to blog on a niche topic and use a variety of affiliate programs.

I'm not familiar with Clickbank so I'm glad Satu could help.