Alyssa, first of all, I disagree with the advice those VA's gave you. You are in essence "virtually assisting" small businesses, and individuals. As a consequence, I think you should call yourself a Virtual Assistant. The name "virtual assistant" took awhile to catch on, but now it's a universally accepted and commonly searched phrase in the search engines. You should use that to your advantage.
Also, instead of introducing your new VA specialties into your writer business (which could be confusing to prospects, and also dilute your writer brand), I would create an entirely new website and identity for your VA business - and link to it from your writer website.
Regarding how you should promote your new VA business, I highly recommend you join Tawnya Sutherland's
Virtual Assistant Networking Association. Since the VA industry is their specialty, they can tell you better than anyone the type of promotional methods that have worked best for VA's over the years.
One last thing, when you come up with a name for your new VA business, announce it in this thread, and I'll write a great new tagline for you - absolutely free of charge!
David Jackson
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