Interesting points you make. When you watch the video you will see what I mean. And I was discussing this with a friend last night and we concluded that men primarily take the leap of faith and go for the big launches where women often start to over think things and ask themselves is this what I really want to work on ... I'll leave that with you

But I wanted to add that when you watch the video make sure you are paying attention to the sign up process it is soooo sweet and not in a cutsie kind of way. I have already suggested this process to a friend of mine launching a new teddy bear site. And am working on how I can use it myself.

Leigh