PPC can run away with a budget very quickly so it's important to know exactly what your objective for a campaign is before you start and to hone your ad copy before you start spending.
Is your target market highly competitive? Whats the average PPC for the terms you want to target are there other ways you could target the same market without the ad spend?
So...if I hear you correctly (...or read between the lines lol), you would use PPC to drive traffic directly to an ad copy. I guess I need to figure that out. I've read a lot about using PPC to drive traffic to your site. But I guess if your site isn't converting...then you're just wasting your money driving traffic to your site.
I've held off on PPC (first, because I'm cheap!) lol But second, because I want to get a few months of stats on my various niche sites before making the investment.
Can't you just set your account to spend a maximum amount? Like at $100 it stops...?
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