Hi Kantera,
I'm not familiar with Viral Network Inc and haven't signed up for their free whitepaper, so I can't give you any feedback on that specifically. That said, starting a business is going to require constant learning - especially online, where things are constantly changing. It's practically impossible to "learn everything upfront" because some things will become outdated by the time you go to implement. I discussed that in this recent post:
http://www.clicknewz.com/7921/act-fast/
There are some great guides out there, some of them even step-by-step, but you'll want to add your own creative angles and constantly test & improve based on your own results. One of my favorites at the moment is the
Affiliate Survival Guide which includes a checklist and planning sheets. It's very detailed for the price (only $17) and the same advice I would give myself...
Let us know where you are with your business idea, and any questions you have!

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