I love videos and I think they are so much fun to watch.
I do agree with Scott however, sometimes the length can throw me how. Videos that are longer than 10 minutes I start to get bored.
Not sure if it is dumbing it down with the videos, I think it just depends on the persons learning style. For example I am a auditory learner, so I love audio based products and so on.
Depends on the person.
I like them.![]()
I recently invested a considerable amount of money in a home study course based on a 1 minute video that took me on an up-sell journey.
The hook was it started with a one minute version. Then a 3 minute.
I have found 1 - 2 minutes for most videos that are introducing something or are a video testimonial optimal. Actually on a testimonial video 30 - 45 seconds can be more than enough.
The success of a video has a lot to do with content, how dynamic the person(s) on the video are and how engaging.
Lynn Terry
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I too have to admit I would rather take text over video. For a few reasons really.
1. I have a 2 yr old and 8 month old. How am I supposed to tune everything out to concentrate on what is being said or shown on a video?
2. I do not like to miss parts and have to replay a video. In a report, you can skim right to where you want to get into and re-read, copy as text for notes, etc.
3. Finally, having a slow laptop that often acts like a first generation IBM, I often get service interruption/computer freeze just in the most crucial part of the video which causes me great distress. Too annoying to try to derive any form of enjoyment out of the process.
Just my 2 cents from my chaotic world.....
Melanie
A lot has to do with the way people are able to optimize their learning time. The beauty of all the choices is there are plenty of people who prefer any one of the learning styles.
I agree - for news, for salesletters, for 'how-to's'. I can read something in about 1/4 the time it takes to listen to it.Text which I can quickly scan to tell me if it's worth reading at all before I get back to more pressing things
I look at it this way... marketers who are using video are targeting a specific market (whether or not they know it). The beauty of Internet is that because I'm not in the target market for video, I can find the information in text form somewhere else.
(And my cure for auto-start videos or audio?... I keep the volume turned off and only turn it on when I want to hear something.)
Definitely there needs to be a blend of text and another media format.
I know for me If i do not know the message or the presenter I will not bother with more then the first minute of the video.
With a straight out marketing message, If it has text explaining the content on the video I am more inclined to play it.
For sure there is nothing worse then video's that auto play when you visit a site.
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