SEO'Brien is written by Paul O'Brien, ex-Yahoo employee and now head of online marketing at HP. Paul has just introduced a 10-part SEO Series on his blog, with part one just released this week...
Add New Pages or Build New Sites?
Posted on October 12, 2006 6 Comments
When it comes to building Affiliate Sites, the big question is whether you should add new pages to existing websites, build a new website for each and every micro-niche, or use sub-domains… Which of these options you choose depends on what your overall goals are, so here are the things you should take into consideration when making this decision...
Finding SEO Jobs Online
Posted on October 8, 2006 Leave a Comment
Oaseo.com is an SEO Job Community where you can post or search for SEO Jobs. This is the first time I’ve taken a look at it myself, but it looks pretty cool. According to their site, there are more than just search engine related openings available there. Some of these jobs are on location (office jobs) and some of them will allow you to work from home...
Buying Text Links
Posted on October 5, 2006 4 Comments
This morning I am reading the Link Buying Guide from Text Link Ads. If you click on that link, you’ll find a how-to video that you can watch online, the link-buying guide to download and a checkout code to get $100 in free Text Link Ads...
Guesstimating Site Potential
Posted on October 3, 2006 10 Comments
For example, let’s say that keyword x gets 400 searches a day, according to WordTracker. Approximately 12,000 searches per month. Divided by two, it’s 6,000 - and about a third of that is 2,000. That’s assuming every search results in a click - and that a #2 or #3 spot would get around 2,000 click through’s a month out of 12,000 searches...
Domain Names & SEO
Posted on October 2, 2006 22 Comments
The domain name itself carries little weight in the overall ranking criteria, however there is a reason that a keyword-rich domain name can help you to indirectly improve your search engine ranking. The reason is because of the way that people will link to you…
The Page Strength Tool
Posted on September 28, 2006 3 Comments
I read an interesting article at Aviva about submitting websites to directories, which mentions a Page Strength tool that they used to determine which directories are worth submitting to... and which are not. Fortunately, the folks over at Seomoz have recently developed a page strength tool. While it also looks at .edu and .gov links, […]
Outsourcing PPC Management
Posted on September 28, 2006 1 Comment
While I’ve never outsourced the management of my own PPC campaigns, I can certainly see how using this type of service would be incredibly beneficial. Anyone who has used Pay-Per-Click on a large scale knows that it can be quite time consuming to put together and manage a profitable advertising campaign… Do you manage your own campaigns (large or small)? Would you consider outsourcing the task? If so, which solution appeals to you most - a personal assistant or a professional SEM agency? I’d love to hear your thoughts, concerns… and of course your personal experiences.
Current SEO News
Posted on September 25, 2006 Leave a Comment
I was just taking a look at the Apogee SEO Blog and they have a good mix of current SEO News from various sources. Their main topics are SEO, PPC, Google, Yahoo & MSN. Here’s a rundown of their latest posts...
