Case Study: Niche Site With NO Research?
Over the weekend, while hanging out at the beach, I was inspired to start a new niche blog. The minute I had some free time to hop online (thanks to a delayed flight!), I sat down and registered the domain name.
I didn’t even so much as research the niche first. A double-niche actually. No keyword research. No market research. Nada.
Sometimes you just have to go for it!
Today I’m going to reveal that domain name, and the niche, and give you some insight into my decision to skip any research upfront.
I’ll also walk you through the initial set-up so you can see firsthand just how cheap & easy it is to get your own niche site or blog up and running – fast…
The Niche I Chose, And Why…
You may or may not have noticed that I put on 20 pounds in the last couple of years. Blame age, blame the rough spell I went through, or whatever, but I finally reached my breaking point around March 1st.
Exercise alone wasn’t cutting it. I continued to gain weight. Finally, around mid-April, I changed my eating habits dramatically. I cut down to less than 20 net carbs a day. I immediately lost 15 pounds in the first month or so!
While I was having lunch at the beach on Saturday, my friend Tracy commented how impressed she was I was sticking to my “diet” – and how most people would skip it while on vacation. I laughed and said, “Yeah, but I’m on perpetual vacation! That would never work.”
And that’s when the idea for the domain came to me:
A place to share all the things I’ve figured out for eating low-carb on the go, through airports and at restaurants, while camping, and even my fun & easy meals at home.
My vision was a simple blog with mostly photos and quick tips. A place where people can follow my travels, my progress, and my weird eating habits (lol)…
Getting The Niche Blog Online – Fast!
As I mentioned, the first thing I did was register the domain name. I am quite good at choosing domain names out of thin air, if I do say so myself .
Luckily the first one that came to mind was available at GoDaddy. It only took a few seconds to add it to my account, which I did between flights at the Atlanta airport.
From there, I followed the steps outlined at How To Start A WordPress Blog. Since I already have hosting set up, I simply created an add-on domain in my current hosting account (there’s no charge for additional domains/sites with HostGator!).
When you log in to cPanel, scroll down to the domains section and click on Addon Domains (see screenshot above). That will take you to a simple form where you add the domain and other details:
Next, I logged in to GoDaddy and updated my nameservers. You’ll get those when you sign up for a hosting account, or you can log in to your current hosting account and get the Nameservers if you are doing an add-on domain.
After that I installed WordPress through my cPanel (easy peasy!), I went to Google to hunt for a free WordPress theme to use. I found a really cool, brand new travel-related theme that was just released on June 11th. That just happened to be the exact day I thought up the domain & blog idea… so it seemed like a perfect fit!
I downloaded the theme, uploaded it to my server, and activated it.
All said and done, here’s what I have online so far:
Obviously I still have a few simple customizations to do, and a few basic tweaks, then it’s on with the content & marketing!
I registered the domain name on Sunday, between flights. I sat down on Tuesday night and set up the add-on domain with my host and installed WordPress. Then I grabbed a free theme. This all happened in less than 90 minutes – and that’s only because I browsed through themes for awhile!
It didn’t take me days, or weeks, or months. It took MINUTES…
No Research?! Are You Crazy??
I think this may be the most shocking part of this Case Study – the fact that I put absolutely no research into it upfront. But honestly, it just wasn’t necessary.
I know that both travel and diet/weight loss are huge markets. The “low carb” topic is very trendy right now too. Obviously there is no concern about whether there is a market, or whether it is a buying market.
When it comes to optimization, I’ll be targeting long-tail (very specific) keyword phrases on individual pages and blog posts. THAT is when I’ll do my keyword research – on the micro level.
There was really no sense drudging over details when I could just dig in and get started. I know it’s a hot topic, a buying market, and broad enough to give me plenty of market depth.
The Total Cost
Another reason I didn’t stress over research upfront is the insanely low investment of setting up this site. The only thing it cost me was around $10 for a domain name.
If I didn’t already have a hosting account, I would have used a coupon code to get my first month free anyway – so no additional cost there for setup.
I told you it was cheap & easy!
Next Steps For A Brand New Niche Blog
My next steps will be to: flesh out the About page, choose and create my Categories, and start creating content based on my keyword research. I’m basically just following the exact steps on my WordPress Checklist.
I’ll also burn my feed through FeedBurner.com (so I have RSS stats), redirect my default feed to the new one, and set up a mailing list in my Aweber account so that readers can subscribe for email updates via the Blog Broadcast feature.
I’ll be continuing this Case Study in the Private Brainstorming Forum. You’ve seen how quickly and easily I set it up, now you can follow along & watch to learn how I market & monetize it. All you have to do is register on the ClickNewz Forum, then upgrade to Elite Member to access the private forum areas.
Note to Elite Members: the live case study thread is now live in the private forum at: http://www.clicknewz.com/members/showthread.php?7274
p.s. I’m traveling again at the end of the week, through the end of next week – this time on a personal trip! While I’m away, I have success stories lined up for you about other niche sites and blogs. Be sure to stop by and check those out…
I’m sure you’ll enjoy them!