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Super Affiliate Handbook Review

 

Back in June I shared a couple of videos from Rosalind Gardner that give you an inside look into her affiliate accounts, and her affiliate marketing methods.

Rosalind is the author of Super Affiliate Handbook, which I originally bought and read around 5 years ago. This is the book that turned me into the super affiliate that I am today.

About the same time that I shared those videos with you, Rosalind came out with an updated version of SAH. I decided to grab a current copy and finally write a review…

This is probably the one ebook I get asked about the most, and it’s also the one ebook that has been around and that has been recommended consistently since 2003. Honestly, you don’t see very many info-publishers support and update their work for that long. Not only is Rosalind a trusted publisher, she is still also an active super-affiliate herself.

This is a very meaty ebook at 206 pages, and is delivered in PDF format via instant download for $47. Rosalind starts at the very beginning by defining affiliate marketing, how it works, various commission structures and a basic overview.

Super Affiliate Handbook is very “newbie friendly” and a great choice for someone interested in getting started with affiliate marketing. I was not a newbie myself even 5 years ago, so I remember scanning through much of the introductory information during my first read. I was already working with a variety of affiliate programs and knew how to create my own websites. I skipped right through to examine her model and her process, and her marketing strategies.

I earned my investment back in less than week.

I was able to do that because I already had the resources and knowledge to dig right in and implement some very specific advice and methods outlined in the book. I continued using Rosalind’s model from that point forward, earning almost $30k in affiliate commission the first year (or the 9 months left of it when I bought the ebook) and continuing to grow from there every year after.

Reviewing this new 2009 Edition of the Super Affiliate Handbook, I can see that Rosalind Gardner has updated the entire guide extensively in the 5 years since I originally read it.

WordPress is of course mentioned in this edition, and her marketing section has expanded quite a bit. In the original guide I recall her primary focus being PPC or Pay Per Click advertising. That’s certainly not the case in this revised version…

Topics such as blogging, RSS and how to use foreign currency rates to your advantage are now included. Most notably, I have simplified the niche selection / market research process considerably.

My original and basic business strategies remain unchanged however because they still WORK extraordinarily well. sah

This time, I decided to sit down and read it all the way through. Start to finish.

Rosalind does a great job of getting her reader in the right mindset about affiliate marketing. What she does not teach are fly-by-night methods, building crap sites just to attract search engines, building a million sites that earn a dollar a year, or any of the other temporary get-rich-fast-and-lose-it-all-even-faster tactics.

Affiliates using my prescribed marketing methods do not have to worry that their traffic or income will suddenly disappear, as happened to many who bought into false promises about building an affiliate business… sah

Instead of skimming through, this time I read the introductory sections slowly and carefully. It actually made me smile, as I had ultimately taken Rosalind’s advice full on – it must have ’stuck’ even through my original skimming. Prior to reading the Super Affiliate Handbook, well… I’ll confess I had played around with some shady hit-or-miss methods trying to learn things myself through trial & error.

Rosalind has a great writing style, and the pages and information are well formatted & organized. The use of headlines, bullet points and images make it a very easy read – and its chock full of screen shots and actual site examples.

The first example of an actual working affiliate site is shown on Page 14, and is Rosalind’s personal travel blog. In that example she shares details about the way it is set up, the type of content she uses, the type of affiliate promotions, and even the commission rates.

She even gives a link to that affiliate site, and to a specific blog post, so that you can study it as a working example yourself.

She goes on to share specific affiliate domains that she owns, as well as specific affiliate programs she uses and details of their commission structure & commission rates. She also breaks down the 6 most common affiliate structures, in order of her preferences. To give you a spoiler, her top two picks are pay-per-sale and pay-per lead affiliate programs.

Page 18 offers a 7-step Affiliate Business-Building Process that gives you a detailed outline of how to set up a profitable affiliate site. She gives you the exact order for each of the steps, and then teaches you exactly how to do each of those steps as you get deeper into the guide.

Page 18 is actually worth printing as a personal checklist…

By the time you get through the first 20 pages, you’ll have a full understanding of affiliate marketing and how it works – even if you’d never heard the term before in your life.

Affiliate marketing on the Internet is NOT rocket science. sah

Pages 18-24 show the software and tools that Rosalind uses to manage her affiliate business – in detail, with screenshots. I found this particularly interesting as I use many of these same organization methods myself. She shows you how she organizes site files, program log-ins, affiliate emails, etc. She even shows a screenshot of her own affiliate data spreadsheet.

Page 25 is where the real fun begins: How To Find A Profitable Niche. Considering that everyone seems to have their own unique methods for niche discovery, I found this section to be particularly interesting.

Rosalind starts by scanning through product types, and follows that up with market research. Some of us start with market discovery and then research potential products to promote. Either way is fine of course, but I really like the order and method that she lays out in this section.

The first Brainstorming Session is found on Page 27, and by this point in the guide you’re actually ready to put pen to paper and do the exercise. She helps you with this exercise by giving a 3-point tutorial and a detailed example, as well as what NOT to do here (which includes screenshots, research data & specific reasons).

Page 32 gets even more fun: How To Evaluate Market Demand & Competition. Again including the how, why, specific screenshots & examples, analyzing trend data… and the “acid test of a profitable niche”. Also included are 9 resources for Market & Trend information.

By Page 40 you should have your niche selected, affiliate products chosen, and you’re ready to begin building your affiliate site – beginning with 6 Keys To Choosing The Right Domain Name which is outlined on Page 42.

Rosalind now prefers WordPress for her affiliate sites, and shares a screenshot example of one of her own affiliate blogs on Page 46. Later in the guide she provides a 7-step tutorial for WordPress intallation (complete with detailed screenshots), as well as a section on creating traditional HTML-based affiliate sites.

I especially enjoyed the screenshots from the WordPress admin panel of one of Rosalind’s dating affiliate sites. Nothing like getting a behind-the-scenes view of a super affiliate’s work. ;)

Those newer to affiliate marketing will enjoy the step-by-step screenshots of how to unzip files, upload them to your hosting account, and how to install & activate free WordPress themes.

She walks you through every step with both images and text, from the bare bones WordPress installation to the end result: an attractive, professional, complete affiliate site.

Page 66 is where the Content tutorials start, and not just how or what to write – but how to create content that will increase your conversion rates from the typical .5-1%… to between 2.5 and 6% or higher.

Rosalind gives you 6 ways to create content, a detailed example of a well-written Elance project proposal, an outline on ways to repurpose content, and more. She also gives you the 5 must-have pages on your site and includes her own privacy policy, disclosure & disclaimer copy with full permission to use it on your own sites.

Starting on Page 77 you’ll learn how to write a compelling product endorsement, create product comparison charts, and write the types of articles that attract visitors and make sales.

Rosalind even gives you 21 fill-in-the-blank post/article titles to get you started.

Next you’ll learn how to structure your actual website based on keywords, which includes creating keyword-rich navigation and categories as well as sub-categories and actual content. By this point you know exactly what your target market wants, and you’ll be able to deliver that down to the detail.

- – - – -
Sidebar: I really like the way Rosalind has included specific WordPress help throughout the guide. She teaches you how to install it, set up the theme, post to your blog, create categories, add images, add affiliate links, etc. Even if you have never set up a blog or promoted an affiliate program, you’ll easily be able to walk through the guide step by step and have your first affiliate site (or blog) up and running in no time…
- – - – -

Page 93 is the Monetization section – learning how to make money from your site. The chapter kicks off with contextual advertising, and even includes some great details on what NOT to do if you’re using Google Adsense. And of course you get the step-by-step screen shots for getting the code and placing it into your blog.

Rosalind lists her Top 3 Affiliate Networks, as well as 44 other affiliate networks to consider. The next section walks you through product selection – again, with detailed screenshots. In one example she was able to log in to CJ.com (Commisson Junction) and locate 32 different advertisers for just one of her niche affiliate sites.

The monetization section is chock full of great affiliate advice, including:

  • Performance Incentives defined
  • In-House or independent affiliate programs
  • Types of affiliate programs to avoid
  • How to choose between similar affiliate programs or multiple commisson options
  • Sample letters for approaching merchants who offer great products but no affiliate program
  • 5 ways to assess products you may want to promote

…and you’re given a list of “20 Questions to Ask Before Joining Any Affiliate Program”. (this 20-point checklist is truly invaluable) All of this data is based on her personal experience, and her testing & tracking over the years as a super affiliate herself.

The next section, beginning on page 124, goes into the 9 Types of Merchant Copy & Sales Tools. She covers everything from text links to datafeeds (including use of Datafeedr), how she cloaks her links, an example product review, screenshots and actual affiliate site models in action.

On Page 132, she digs into Affiliate Site Marketing :D

She gives very specific PPC/Adwords advice in addition to organic search traffic, article marketing, email marketing, social media & social networking, offline marketing, and more – and even shares the 5 Marketing Strategies That Kill Time.

At this point you have selected a niche, selected products to promote, registered a domain name, set up your affiliate site, implemented the marketing advice and you’re starting to see traffic.

In the next section, Rosalind teaches you how to manage and grow your affiliate business with very specific daily, weekly, monthly and yearly tasks.

You’ll learn how to evaluate site performance, which stats to track, how to calculate your conversion rates, the cost and value of each site visitor, how to perform side-by-side product performance comparisons, evaluate monthly trends, etc.

Once you finish reading the ‘Super Affiliate Handbook,’ you will have all the information you need to start your own profitable affiliate marketing business quickly, easily and inexpensively. sah

Page 171 is where you’ll take things to the next level, and learn how to become a Super Affiliate. Rosalind gives specific advice on how to earn higher commission rates, how to deal with affiliate managers, and how to prevent some of the common issues in affiliate marketing.

Oh – and another great checklist to print out: 25 Mistakes To Avoid As An Affiliate on pages 189-190.

This was SO worth reading again! Super Affiliate Handbook is hands-down the best affiliate marketing guide for someone that is looking to get started – or for those that are ready to take their affiliate business to the next level.

There is not really a downside to this guide that I can point out. Even as an experienced super affiliate, it’s well worth $47 just walking through Rosalind Gardner’s affiliate sites in great detail. And as any super affiliate knows, $47 is a small investment for even one tip you end up implementing on your already established affiliate sites.

And for newbies? A very low and worthwhile investment to shave months – or even years – off the learning curve for getting your first affiliate site off the ground and actually making sales…

Download the Super Affiliate Handbook & Get Started!

Best,

p.s. You can also order a a paperback version from Amazon.com for a slightly higher price. The downside is that you won’t get log-in access to download updates – and the digital version is updated frequently!

Like I said, Rosalind and her Super Affiliate Handbook have been around since 2003 – with constant updates & revisions made available ever since. She’s not your typical fly-by-night publisher, and she actually practices what she teaches you in her guide. Five stars, 2 thumbs-up and all that jive – this one is must have ;)

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Category: Affiliate Marketing · Online Reviews

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65 Responses to “Super Affiliate Handbook Review”

  1. Marya Miller says:

    I purchased Rosalind Gardner’s book too, and the best thing about it is knowing I can trust it’s current and relevant. Your comments are so true – but I have to admit, the fact that there’s such a lot in there doesn’t make it an `easy’ read.

    Definitely glad I bought it, however.

    Follow me @Marya_Miller on Twitter.

    • Lynn Terry says:

      Oh, I absolutely loved the depth of information – and especially that the table of contents are clickable links to hop to specific chapters and sub-chapters. It makes it very easy to go through the guide step by step and actually implement along the way, coming back to the next step or chapter once you get done.

      Of course Rosalind recommends a read-through first, as do I, but then when you get ready to implement the layout of the ebook itself makes it very easy.

      Definitely prefer that over the print version for those reasons, by the way.

      Follow me @lynnterry on Twitter.

  2. Jeffery Wood says:

    I just recently read it myself (and yes Lynn, I based a lot of the decision on your prior comments).

    I cannot agree more that this is THE place to start, especially if you’ve learned everything haphazardly like I have.

    – Jeffery

  3. Sam says:

    I’ve also heard a lot of great things about this handbook. Perhaps the most important thing to note is that it is dynamic and updated on a regular basis. I’m new to this business, and if there is one thing I’m starting to learn it’s that things change so fast, and you must always strive to be current.

    • Lynn Terry says:

      That’s true, though I’ll admit I hadn’t read an update in the 5 years since I originally read the Super Affiliate Handbook. Once you get the groundwork laid and know what you’re doing, it’s pretty easy to grow and evolve with the industry from there.

      There has been very little I’ve had to change or do different over the last 5 years, save adding in Twitter etc, because I don’t use blackhat or fly-by-night methods. So I’m still using pretty much the same model I was using 5 years ago, but just try new options as they appear – such as WordPress, for example.

      Follow me @lynnterry on Twitter.

  4. I have the 2007 version (admittedly, downloaded for free from the public library). Is the 2009 version considerably different? (I suspect the answer is yes, but maybe I’ll be surprised.)

  5. Brent says:

    Wow, I was actually just NOW reading this ebook and I was on my way over to post something on the SSWT forum about what she uses for her affiliate organization(how she organizes her info and such, like passwords, keywords, etc.). And wouldn’t you know it, today’s topic is about that same ebook. I like the ebook, I am taking everything in as best as possible.

    • Lynn Terry says:

      I loved that section, Brent. I don’t recall if that was laid out so nicely in the first edition of the ebook, but that’s basically how I am set up on this end. I don’t use the software she mentioned, but rather a combination of the other free/easy methods she outlined.

      Follow me @lynnterry on Twitter.

  6. Doug says:

    Thanks so much for this review, Lynn. I’ve been very interested to hear your full thoughts on this resource. There are some rather harsh reviews on Amazon, but I feel I can trust your thoughts on this. I look forward to your webinar with Rosalind Gardner tomorrow!

  7. Alex Yeo says:

    I still remember that SAH is my 2nd internet marketing product/ebook ever bought way back in 2007. Yes, the ebook is definitely worth the money if you are a newbie who just starting out. I was wondering if I could get an updated version for free/token price? I could even provide the transaction id for Rosalind if she wants. LOL

  8. Hi Lynn.

    Wow. I don’t think I’ve ever seen such a detailed review of an ebook before. Sounds like this one’s definitely worth the price. Thanks for the heads up about the big difference between the pdf and the paperback; that made my decision much easier.

    Just signed up for the webinar tomorrow—that’s typically a little early in the day for me to be awake AND coherent (LOL), but maybe this will be an exception.

    Hope to “see” you there.

    Sheryl

    Follow me @SherylSchuff on Twitter.

    • Lynn Terry says:

      Thank you – I tend to get pretty detailed with my reviews, but this one I really wanted to write in-depth on as I get asked about it so often.

      The webinar room only has room for 100, so if for some reason you can’t make it or can’t get into the room, keep an eye out for the replay – I’ll email it out by Friday morning at the latest. ;)

      Follow me @lynnterry on Twitter.

  9. Lexi says:

    Wow, Lynn, what a spectacular review! I believe you’ve outdone yourself this time.

    This is one of the books I was eyeing a couple of years ago when I was considering an online business. Should have bought it then. Do you recommend the ebook or the printed version?

    I’m also looking forward to the webinar tomorrow. It’s definitely worth rebooting the Mac to get into Windows via bootcamp. See ya!

    Lexi

    Follow me @lexirodrigo on Twitter.

    • Lynn Terry says:

      Thank you, Lexi :D

      I have not actually reviewed the print version, so I can’t say if they’re identical. I usually always print ebooks like this and put them in a 3-ring binder – but this one I actually read online. There are a lot of screen shots & examples and I liked being able to examine her live affiliate sites while reading along.

      So my vote is the ebook version, and then if you want to print & bind, do that too.

      Follow me @lynnterry on Twitter.

      • Bonnie Christian says:

        I purchased Rosalind’s ebook a few months ago and LOVED it! I printed off some portions of it. I actually wanted the printed version, but decided on the ebook because it’s kept updated; so my vote is for the ebook version, too.

        Follow me @bonniechristian on Twitter.

  10. Wow! I think the book is really awesome. Coming from you, I must say that it is really useful. You did a very nice review. Thank you for sharing this.:)

  11. B.B. says:

    As a new-newbie, I bought this based on your recommendation, printed it off and have read it cover to cover with over 50 pages tabbed with and notes. The information shines a light in a confusing tunnel. Your review was excellent and thank you for the recommendation to read this valuable information.

  12. Thanks for the recap Lynn, I bought the Affiliate Handbook last year and never got around to downloading the updated version but I definitely will do so now and print it out also.

  13. Juli says:

    I’m an eBook junkie, and this is one of the few that I’ve printed out, three-hole-punched, and put in a binder (next to SEO Fast Start). It’s an excellent reference, well worth the money.

    Follow me @jjwrites on Twitter.

  14. [...] during our live webinar, Rosalind Gardner and I discussed creating websites for people – not search engines. What this means is that [...]

  15. Fred says:

    Hi Lynn,

    Now that’s a detailed review indeed. Wow!
    For beginners, how do you feel this compares to Jimmy Brown’s Affiliatenaire course? Would you recommend beginners to start out with one of them, or just do both anyway? Are they “compatible” or would one just keep you off track from the other and consequently take out time you could better use on focussing on the techniques in one of them?

    • Lynn Terry says:

      Hi Fred,
      I’ve studied Membernaire, but haven’t had a chance yet to buy and review Affiliatenaire, so I can’t give a comparison between the two.

      That said, I do know that Jimmy usually focuses on info products and squeeze pages, promoting ClickBank products for example, while Rosalind focuses on physical products in niche markets. I can’t say what Affiliatenaire covers, but I would guess they offer two different methods & perspectives.

      I may review Affiliatenaire at some point, when my review queue clears a bit, as I think it’s great to study a variety of models from those who are already successful super affiliates.

      Follow me @lynnterry on Twitter.

      • Fred says:

        Promoting products as an affiliate rather than Clickbank certainly sounds more appealing to me. It’s certainly something I feel I can relate to better than to ebooks or software. Thanks for this useful insight! That said, I have always valued a lot of what Jimmy writes as well. Incredible how creative this guy can be and stay! Whenever I read his stuff I learn something new.

        • Lynn Terry says:

          I’m a huge fan of Jimmy’s work myself, and have actually studied and used that model. But again, as I mentioned, I haven’t actually reviewed Affiliatenaire so I can’t speak for certain on the model he teaches in that course.

          I have been using a model similar to Rosalind’s for over 5 years now and just really enjoy it.

          Follow me @lynnterry on Twitter.

  16. [...] you are an Affiliate check in with your merchants frequently for sales, special offers, coupon codes or new products. [...]

  17. Dan Scott says:

    Hi Lynn,

    Wow! What a review. You are teaching us all by example how to do a product review. Thanks. I like the idea of having clickable links in the Table of Contents. Great for review and quick drill downs. I’m going after it now.

  18. Gary Ogden says:

    Thanks for the review I think I really need to start again with my Internet Marketing, I have sound knowledge of web site building, keywords, search engines etc, not really tried article writing yet as this seems to be the bones of it all. Once i start writing i can go on and on so maybe thats part of my arsenal? I did write a 16 page booklet once years ago “How to win the Lottery” and sold the rights for around £300 not bad for a days work! Done nothing since though and I know I can make money somehow online, so its back to looking up clickbank products, build some pages and start reading the Super Affiliate Handbook.
    Gary

    • Lynn Terry says:

      I would pause and just read the Super Affiliate Handbook first. There is a lot more to affiliate marketing than just ClickBank (not my personal favorite) and you’ll see live examples of that in Rosalind’s guide. I use her model myself, and have for years.

      Follow me @lynnterry on Twitter.

  19. [...] day, 7 days a week back in the beginning. I have heard other successful marketers say the same – Rosalind Gardner on our recent webinar with her, for example. Of course, the amount of time you invest is relative [...]

  20. [...] done a sponsored blog post (link) and a product review (link) in the last month, both of which stand as good examples of simple compliance. I qualified my [...]

  21. [...] first affiliate site? A: I was completely inspired and super-motivated when I finished reading the Super Affiliate Handbook. I immediately launched a huge product-based affiliate site based on what I learned from the guide, [...]

  22. [...] net to get really great advice to help you grow your business. Lynn recently completed a thorough Super Affiliate Handbook Review so I tapped into her and asked if she would share her thoughts about passive income and affiliate [...]

  23. [...] net to get really great advice to help you grow your business. Lynn recently completed a thorough Super Affiliate Handbook Review so I tapped into her and asked if she would share her thoughts about passive income and affiliate [...]

  24. [...] Terry – of the Elite Mastermind Forum –  wrote an excellent Super Affiliate Handbook Review which covers the handbook in quite a bit of detail, so I won’t go into all the “nitty [...]

  25. [...] If you need the how-to on Affiliate Marketing, see Rosalind Gardner’s guide titled The Super Affiliate Handbook. This is the internet business model that I use myself, and that Rosalind also uses to make money [...]

  26. Mathew says:

    Hi Lynn, thanks for the great review. I have been interested in affiliate marketing for a while now but find myself reading so much about it I don’t know where to actually begin, information overload! This handbook sounds like something I should read through as a fresh start and follow to get me off step 1 (finally!). I shall be buying this ebook and will post back once read and I’m (hopefully) on my way to affiliate success =)

    • Lynn Terry says:

      Hi Mathew,

      There are a lot of different models, and if you get stuck studying them all and not taking action on any of them… you’ll get nowhere pretty fast.

      I love Rosalind’s model. It’s easiest and yields the best results in my opinion. I’ve been using it for more than 5 years now. ;)

      I look forward to hearing your thoughts!

      Follow me @lynnterry on Twitter.

  27. [...] Next, see: In-Depth Super Affiliate Handbook Review [...]

  28. [...] I am constantly testing new methods to increase my affiliate income. My favorite marketing method is SEO (search engine optimization) because it is incredibly [...]

  29. Sandy Naidu says:

    Finally, after reading this review and listening to your webinar with Rosalind Gardner, I bought this ebbok – and am so glad I bought it – Wish I had bought it sooner. Learning a lot from it and looking forward to putting it all into practice.

  30. [...] Lynn Terry reviewed the Super Affiliate Handbook and I had a chance to ask her some [...]

  31. [...] still love to learn niche affiliate marketing, check out my overview of Rosalind Gardner’s Super Affiliate Handbook.  Subscribe to [...]

  32. [...] of my main reasons for wanting to attend Affiliate Summit is to meet Rosalind Gardner in person (finally!). Another objective would be to scout out new merchants and cut deals – [...]

  33. [...] a Super Affiliate, I am usually promoting 20-30 (minimum) different merchants or products in any given [...]

  34. Affiliate Marketing Tips Video With from Sugarrae says:

    [...] out with her at a couple of different events and can tell you that she is one of the most brilliant super affiliates that I [...]

  35. [...] It is very newbie friendly, detailing everything you need to know to get into affiliate marketing – but also chock full of resources, ideas and examples for those of us that are seasoned affiliate marketers. To get an idea what to expect, see my detailed Super Affiliate Handbook Overview. [...]

  36. [...] make it to a live event, but would still love to learn niche affiliate marketing, check out my overview of Rosalind Gardner’s super affiliate guide.  Subscribe to [...]

  37. [...] new to affiliate marketing, or looking to take it to the next level, you’ll benefit from her Super Affiliate Handbook. That link will take you to my in-depth review of her latest version of SAH. It’s updated [...]

  38. Jon Valencia says:

    I don’t think this is an updated book, she is claiming that made that exactly amount since 2003-2004. I read the book some years ago and I think these times are harder that 2003 when e-marketing was in diapers.
    Regards

    Follow me @JonVe on Twitter.

    • Lynn Terry says:

      You’re wrong, Jon – it IS an updated book, and was updated THREE times in 2009 (at least – that’s how many updates I am personally aware of). Since you were a customer, you can log in and download free updates anytime. You should! ;)

      Follow me @lynnterry on Twitter.

  39. [...] no – you don’t need to be a super affiliate to benefit from Rosalind Gardner’s super affiliate handbook. In fact, it’s very newbie friendly and one of the absolute best places to start if [...]

  40. [...] are new to affiliate marketing, or looking to take it to the next level, you’ll benefit from her Super Affiliate Handbook. That link will take you to my in-depth review of her latest version of SAH. It’s updated often. [...]

  41. Shawna Frederick says:

    Hi Lynn, Thank you for such an incredibly detailed review! I went to Rosalind’s site and read through all of her information. This sounds like an excellent guide for beginning a business, though I do have one question first. She gives examples of physical products that one can be an affiliate for (such as treadmills and computers), I’m wondering how it’s possible for someone starting business on a shoestring budget to afford these purchases in order to review them? I appreciate any feedback and ideas you may have! And thank you for this great site — I’ve been doing a lot of reading here recently! :)

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