I just returned from yet another weekend with the crazy but brilliant Nicole Dean. I have had the pleasure of her company 3 times now this summer, in addition to communicating online.
It didn't take me long at all to realize how brilliant she truly is, and to start picking up on some of her smart marketing strategies. It's not just the things she says, but the examples you see through everything that she does online.
I'm going to tell you about the report you see over to the right in a second (no worries - it's free), but first I want to set this up so you get where I'm going with all of this. You've probably figured out by now that Nicole Dean is my friend, but there's more to it than that.
After getting to know Nicole a bit, a few lightbulbs started going off. I noticed that her strength is in her strategy, and specifically in the details from start to finish in any of her projects.
Small details. Things most of us should know, but usually overlook. Or details we are just too lazy to implement (guilty!). Or things we put off when we're in a rush because we're too focused on the release or launch...
I'm talking about details that take all of 5 minutes - and then pay you for a lifetime.
You already know I'm a huge fan of Passive Income. Of working once to get paid over and over again. I have been steadily growing my passive income streams over the last 5 years, and absolutely love the freedom I have achieved as a result.
But even though I have succeeded at that, and have more than 12 years of marketing experience under my belt, I am still constantly learning and analyzing - and looking for new ways to increase my income or streamline my business.
And lately I've been learning some new tricks from Nicole Dean.
At first I was just reading some of her stuff - blog posts, reports, tweets. Or just picking up tips & resources here and there over conversation while we were hanging out. But something she did or said got my attention (I wish I could remember what!) and I started looking more closely, reading between the lines if you will, and paying attention to how she was doing things.
There's a lot to be learned from working examples. Sometimes even more so than the marketer or merchant will freely share. Not the case with Nicole though - if you've ever had opportunity to talk to her, you know that she is very free with her knowledge.
Anyway, it's one thing to read a blog post or a report and agree with it - thinking yup I knew that, great tip, etc in the back of your mind. It's quite another to stop where you are, and take action on it.
That's exactly what I did.
I read along, nodding my head, and then I had that A-HA! moment and I stopped and implemented something she'd suggested. And you know what? It resulted in more than $1,400 additional profit in just over a week.
It was just a couple of those simple little details. Nothing new. Nothing you haven't heard before, if not a hundred times before. I just stopped thinking "wow, that was smart" and actually got smart myself - and took action on it.
Action.
What is it Jeff Herring always says? GUTS: Go Use This Stuff!!
Nicole and I are actually very much alike in how we market, how we run our online business, and how we earn our income. It's no wonder we became fast friends. The cool thing though, is that our strengths lie in different areas. There's nothing mind-blowing or exceptionally brilliant about anything that we do - other than the fact that we actually do it.
It doesn't matter if you're just starting out and your business is not profitable yet, or if you're already earning a 6-figure income. There is always room to learn and improve. And most of the time, your best next move is in those small details.
So that's my tip for today. Pick something brilliantly simple - and do it.
Figure out ONE thing you can implement today that will pay you for months, and even years to come.
- The Cool Freebie -
I promised to tell you about the free report. One of the hot topics between Nicole and I is re-purposing. We got on a roll talking about different ways we use PLR (content with private label rights) one night while we were hanging out in Atlanta, and she mentioned that she had a free report on the topic.
She sent me a copy of that report so that I could share it with you. You can download it from this link: PLR Secrets
I encourage you to pick ONE thing out of the report, and implement it today. You don't even have to read the whole report in one sitting - I usually stop and implement, and then go back to finish a report. ACTION is where the profit is.
Best,
p.s. Nicole Dean has a PLR site called EasyPLR. If you use that link, which is my referral link, then you'll be able to use this coupon code to save $5 on any PLR order of $25 or more: "LYNNROCKS" is the coupon code. (Heh - I like that one!)
You won't just find great articles there, you'll also find reports & e-courses π
If you do download Nicole's PLR, and you like what you see, you can also sign up for her referral program to recommend it yourself.
But first, read the report! π
Thanks Lynn, glad to see you did jot down those ideas. I would love to read more about re-purposing if you every get time to pen something : )
Cheers
Leigh
Absolutely π We discussed it a lot at the NAMS Workshop, and I'd be happy to write up a post on the topic here as well. I think Nicole may actually have something written on re-purposing already. I'll check with her on that - I know we touched on it during her guest series here at ClickNewz last month...
Lynn - I could not agree more with your thoughts on Nicole. I had the pleasure of meeting her, and spending time with her, at NAMS2. Wow! She's so caring, genuine, down-to-earth - and yes, BRILLIANT!
I'm not sure Nicole ever meets a stranger, she seems to genuinely like people; but I too now consider her a friend. π
To YOUR Success,
Traci Knoppe
I agree. I am on a roll with implementation lately. We hear SO much information from SO many people. My new goal is to stop and implement at least one thing a day, new or not, when it crosses my space. Amazing what BIG results you can get from SMALL investments of your time!
Good stuff, thank you.
Hey Lynn, I got to experience first hand Nicole Dean's brilliance at NAMS2. I went to NAMS2 pretty much a newbie struggling to figure out my niche and what direction I wanted my business to go. After one evening just hanging out with Nicole, she helped me realize a great niche that I have lived with for 22 years, but never considered anyone would be interested in.
Now I have a niche that I think will be quite interesting and profitable and a very long list of ideas for my new business. Thank you Nicole Dean and thank you Lynn Terry for being such down to earth people that I now consider my friends.
Mary Blackburn
The Gluten Free Granny
She is so good at that π I'm really glad you came to Atlanta, and that we all had that opportunity, both with Nicole and with each other. I may have to steal her away from JDB one of these days! Shhh π
Thanks for sharing Lynn and thanks Nicole for providing.
Hey Lynn, what a fantastic post and report! Thanks for sharing. And for focusing on a key component people miss...to actually implement the strategies learned in reports such as these. π
Exactly! Too, they are often a lesson in themselves - the reports and the marketing material we read. We are all students of marketing, and should be looking as much at the example as the content within. But we could learn forever... It's all about ACTION.
Got your email, by the way - thanks! Will get back to you there. π
Hi Lynn,
I'm a big Nicole Dean fan. She has an easy way about her that teaches you things without being preachy and she's funny to boot. She also goes above and beyond the call of duty.
When I started my PLR site, I shot her a few questions. She answered them and threw in some extra marketing strategies that I hadn't thought of.
She is also a master action taker and an inspiration. π
Peggy Baron
"Master Action Taker"! That is what I want to be when I grow up! (which better be NOW!) Thanks for modeling the right way to go by walking the walk and providing great resources to implement, Lynn, and Nicole!
Best for now, Mary
Great title for Nicole, I agree - good one, Peggy!
Nicole Dean is also deserving of the title "Da Bomb" don't like the co notation of "Master Action Taker" as an abbreviation MAT(prehaps as a Magic Carpet Mat) Jeff Herring is right "Go Use This Stuff" or GUTS.It's not doing any good if this report is just another PDF on your HD. Do something with it, as even if what you understand about the report ends up being wrong at least you'll what not to do next try.
Yeah, I've got to chime in here too on Nicole. Just the time spent with her Friday night, helped me to see a lot of things much clearer. She loves hugging too, warm, loving hugs π Thanks Lynn - great post.
Holy smokes guys. I apologize for not commenting sooner, but I think for the first time in my life I am speechless.
I'm going through a lot of changes in my business right now, and am having doubts (like we ALL do) so this came at the exact perfect time.
Much love to all. I'd squeeze you if you were closer. N
Squeezin' ya back my friend. Every ounce of praise given you is well deserved.
Can't wait to see what changes are coming in your business! Doubt is merely fear in sheeps clothing. Push onward - we've got your back. π
I look forward to watching your transition - and learning from it! I am going through many changes as well, mainly streamlining and making it a point to do what I do... even better.
Let me know if I can help in any way. I think I'm on the owing end of our friendship at the moment π
I just ordered some content from Nicole's Easy PLR site (mentioned above in the P.S. with a coupon code). If you decide to order anything, walk through the entire process slowly - and pay attention to how Nicole has everything set up along the way. It's a great marketing lesson as a bonus! She really over-delivers.
Also, her affiliate program is converting at 7% for me. AND she allows deep-linking to specific products. VERY nice! Be sure to sign up for her program. You can easily make more money and learn more marketing than you could ever spend at her site on the content...
Thanks, Lynn. I thought you might like some of my "sexy" backend strategies.
I'm venturing to guess that your conversion will increase over time, as I get a LOT of repeat customers when I announce new PLR offers each week.
Can't wait to send you big cashola every month. (Unlike some affiliate managers -- I LOOOOOOOVE paying my affiliates the big bucks!) π
Appreciate you dearly, my friend.
I cant believe I missed buying the WordPress pack before it sold out. I think I even had the page open while we were traveling and got so sidetracked because we were at events.
And I just know that there are a few people out there that ordered and just have it sitting on their hard drive - not actually using it. Pft! I won't wait next time π
Anyway, looking forward to payday too - you rock!
Great advice (as usual!) Lynn
Sometimes I get so busy "learning" IM I forget to implement anything! Action is what will ultimately make a difference and I can learn as I go along - have to keep remembering that!
Ingrid
Amazing, i just found exactly what i need for one of my ebook project's mailinglist! Thanks Nicole, and Lynn π
Great blog Lynn, have scoped this blog out for the past weeks, just never participated in the discussions here!
Keep on keeping on!
Lars Horp
Welcome, Lars! π
Jump into the conversation here anytime you like π
You hit it spot on Lynn. Not only about Nicole, but about you. I have to say, after hanging out with you and Nicole at NAMS2, brainstorming, sharing ideas and just having an all around great time, I put to use some of your recommendations and some of Nicole's. To say you are brilliant is an understatement. I have made several thousand dollars since returning a couple weeks ago and I dare say, your ideas generated a hefty part of the revenue.
You rock!
Awesome, Kathleen! I walked away with much the same from YOU. The key is obviously in taking action.
I think we all hear great ideas day in and day out, maybe even to the point of tuning them out - thinking we already know this or that. But to stop and implement... well, the stuff works! There's a big difference between knowing and doing π
One of my biggest take-aways from NAMS 2 was to consider EVERY idea, new to me or not. No matter how small. To figure out how it might apply to MY business model - and then to take immediate action.
Doing that also showed me thousands in return. And those results on a few small tweaks gave me ideas for even bigger projects.
I look forward to seeing you again in January. And we'll trade yet another small but brilliant idea that will result in new passive income streams for our businesses! See you then π