As you know, the stage is set for the launch of Jeff Walker's Product Launch Formula 3 - his "all new" version of the product launch course.
I'm one of the lucky few who is truly immune to "shiny object syndrome". I rarely tune into anything, buy anything, or even read about anything that isn't directly related to my current task list or goals. Weird, I know.
That being the case, I'd never studied the Product Launch Formula, and rarely participate in any of the major product launches in the Internet Marketing space.
But I am studying it now, and there are a couple of different reasons. I'd like to share those reasons with you, and also open the discussion on what we're learning from Jeff and from the free material he's putting out leading up to this big launch.
But I hesitate to and so I've really been holding back, which is unfair to us both...
The Backlash
There's a major backlash in the Internet Marketing space right now regarding product launches. Rarely does a launch happen that I don't see a fuss across Twitter, Facebook and the handful of discussion forums I read.
I get it. People are sick of product launches. They don't like the price points, they are sick of all the emails leading up to the launch.
And the hype - oh the hype!
I do get it.
But the fact is, we get a choice in what information we consume. I have filters set up across the board myself, and so I only see the information I've specifically requested.
I can filter certain emails into their own folders, set up groups in TweetDeck for the tweets I want to focus on, I can multi-select and mass delete emails in a few short seconds, I can choose what I pay attention to - along with when and why.
So personally I have a hard time justifying a complaint when I subscribed to an email list (or several), followed certain people on Twitter, etc. It's my *choice*, and I always have the option of changing that choice. I'm in control of what I consume. Nobody is force-feeding me content I don't want.
That's me, and that's how I think.
But the backlash is strong, and I do hear the market. Loud and clear. So even when I have something relevant or interesting to share regarding a particular product or launch, I hesitate. I'm not blaming the market (or you), that's just my personality.
Plus I have enough critics and negativity streaming my way to keep me cringing as it is. 😛 Just yesterday I had an email from one person calling me a "spammer" because I sent them a free report - through an email list they double confirmed they wanted to receive. And another blasting me for letting them know about a $10 report. TEN dollars.
I mean, subscribe or don't. Read or don't read. Buy or don't buy. It's their choice! Yet, people feel compelled to blast you with nasty remarks - often anonymously. I've even had the F-bomb dropped on me via email, for not responding within ONE hour. Seriously.
I fully expect to get some of the same for even so much as mentioning the name Jeff Walker, or the word "product launch". But so be it. I'm finally studying it myself, and in my usual style I want to share what I'm learning.
Ironically, some of the people that get furious over the mere mention of it, and are absolutely sick of product launch talk, have read this far into my post already... which is beyond my scope of comprehension.
Why I'm Studying Product Launch Formula 3... Now
For starters, there's the obvious fact that it works. Regardless of the backlash, people buy. The product launch formula works. The strategies involved are worth studying if you plan to promote or sell a product on the internet.
Period.
But the question is: why now?
A few months ago I spent the weekend with Kristen Arnold (right) in DC, friend of mine and Jeff Walker's brilliant assistant. I also had the opportunity to sit down to dinner with Jeff and his brother Jon.
I have never met a nicer pair of brothers. Genuine,
that's the word that comes to mind. We had a great conversation over dinner, and I walked away both impressed - and interested in studying their model further. So there's some disclosure for you. We didn't actually discuss the Product Launch Formula over dinner, but rather enjoyed a nice meal and discussed business and the industry in general.
Did meeting Jeff Walker in person change my perception of him? Sure it did! I can't honestly say I had a perception at all prior to that...
But thinking he's a cool guy, and investing the time into studying his material & methods, are two different monkeys. I place a very high value on my time, and as I mentioned earlier - I don't buy, read or even tune in to anything that isn't in line with my current objective. I recommend the same for anyone, of course.
So what am I saying here? Am I coming out with a product I want to give a proper, successful launch? I might be. Maybe. In the near enough future. 😉
Open Discussion: The Product Launch Formula 3 Videos
It's a well-known fact that I'm not a video person. I prefer to read, and I know a lot of you have said the same when we've had this conversation in the past.
But I'm studying the model throughout Jeff Walker's pre-launch phase as much as the content itself. The videos, the format, the squeeze pages, the opt-in process. All of it. There is as much to learn from watching it unfold as there is to learn in the course.
And like it or not, no matter what our personal preferences, we know that these guys have done the ultimate in testing & tracking. They know what works, and they're using it. So I've been watching every single element of this pre-launch phase, and recommend the same for anyone that is selling online.
I must admit, I had to force myself to sit down to the first video... but then I was glued to it! 🙂
In the first video, titled Product Launch Millionaires, Jeff addresses the product launch madness, and talks openly about the "big guru launches" in the Internet Marketing space.
He talks about the misconception that product launches are only for gurus, or only for the "make money online" market. The fact is, this formula has worked for thousands of people in a wide variety of niches - even by 'unknowns'.
In the video, Jeff states that 95% of the success stories were in "weird little niches". So this isn't just for people in the IM space. It's for anyone that wants to become a "guru" (or a Market Leader) in their niche.
Every niche has its gurus, experts and celebrities.
This is the video where he shares details about the easier type of product launch, that you rarely ever see or hear about. The kind that are simple to pull off and can generate six figures in sales in a week or so.
He also explains "the circle of awesome" and "the launch echo".
Even if you subscribe to the "guru conspiracy theory", in fact especially if you do, you'll get a lot out of this first video. Jeff talks very openly about the syndication and coordination of launches...
That first video is just over 17 minutes, by the way.
In the second video, titled Product Launch Disasters, Jeff talks about things you want to avoid with your product launches. He even uses real life examples, and gives you launch names and details.
This is also the video where he discusses the most important launch ever, and the "Product Launch Parachute". And of particular interest to most of us, he discusses: how a newbie started from scratch with no list, no product, and no partners.
The second video is also less than 20 minutes.
I got a lot out of watching both videos, and really look forward to the next in his series. If you're interested at all in the IM space, or in becoming a market leader in your niche, you'll definitely want to tune in.
So those are my thoughts on Jeff Walker, product launches & the backlash - and the Product Launch Formula 3 pre-launch content. I'd love to hear your thoughts as well - on any or all of these points.
Enough holding back on you already... let's open this up for discussion! 😉
Best,
p.s. You can access the latest videos and downloads from Jeff Walker at: Product Launch Formula. Once you confirm your request, you'll get access to everything right there on one screen.
The links I've given you are my referral links, but the training content is completely free. If you click my link and later choose to purchase Product Launch Formula when it's released, I'll earn a commission. That doesn't affect your price, but it does support the growing ClickNewz team - so thank you!
About Lynn Terry
GREAT post, Lynn!
Ah yes ... "personal responsibility" rears it's ugly head again. 😉
You mentioned, "He talks about the misconception that product launches are only for gurus, or only for the “make money online” market. The fact is, this formula has worked for thousands of people in a wide variety of niches – even by ‘unknowns’."
This is what most complainers about launches haven't figured out yet, IMO. Plus there's the fact that many of these launches are around the same time period. IF you're doing a launch with something other than the "make money online" niche, one is NOT gonna have these types of problems. BUT the good "how to launch" info is STILL valid information to learn from for other niches.
While I'm not likely to create any products big enought to launch anytime soon, I've found these videos of Jeff's to be interesting to watch. I'm not big on watching info videos either but even I just might pick up something useful! LOL
Thanks for your insights! I always appreciate them. 😉
Rick Wilson aka CorpRebel 😎
Man if you got a pill for that shiny penny sindrome, I sure could use it. Fortunately, I have cut way back, but it is sooo easy to get caught up in that search for the "easy" way to make money. Anyone who complains after a double opt in (with an unsubscribe button in each email) is not worth listening too. I like to keep up with what the big shots are offering even though I can't afford their stuff. I have watched Jeff's videos and my thought is that there is not much actionable value there but there is some good mindset value. It is interesting to see his opinion of the overall launch fatigue. But that fatigue is in only one market, using these tools in other markets is really what they are for.
Regarding the "actionable value", I think that's relative to each of us individually - where we are, what we're doing, and why we're watching. I got a lot out of the first 2 videos, but I do agree that it's relative.
Lynn,
These videos are created with a formula to persuade, not to truly teach. They have the appearance of content but are actually very cleverly disguised persuasion. The ploy is that some expert is giving away "amazing information" -- not really, it's just as Tom M. said in his post: not much actionable value at all.
Regards,
Collette
Hey Lynn, you have to be thick skinned sometimes to be in this business. People can be cruel. I appreciate your posts so much and appreciate all you do for those you affiliate with and those you teach.
If there's a new product launch we get blasted with over and over it helps to have someone as yourself to get the real scoop from, someone who has truly done in-depth research and goes the extra ten miles to learn the most you can about the products you promote. Not all affiliate marketers do that, in fact, most of them don't. We all can only hope to do it as well as you Lynn, it's what I aspire to do and I've learned so much from you already 🙂
Lynn, what a timely post. I just became aware of Jeff Walker and his Product Launch Formulas this week. I, too, have been watching the videos and am gleaning what I feel applies to Whimsmoore.com, my Internet-based toy store. So far, I can't see doing an actual product launch for any of the products I currently carry. But I've seen how the Herb Mentor has used it for both actual and virtual products and find it very interesting. I wonder about companies that are strickly retail.
I look forward to learning how you apply the PLF strategies.
I freaking adore you Lynn and I rave about you to anyone it makes sense to rave about you to and even some people that it doesn't.
I let those punks steal a 6 figure business from me, more then that they stole my life and I let them. I have only me to be mad at for the decisions I made this year.
I'm paying for those mistakes dearly too.
You know what I found out when I caved and gave into the cowards that throw stones at us? I found out I let down hundreds of people who loved me for me but just weren't vocal about it.
You know in your heart that you wake up and do good everyday. I know you wake up and do good everyday.
You are doing your part to make the world a little better and it's working.
Every punk that trash talks me now, makes me smile, because someone just got out of my way. Now I can narrow my focus even more to the people who's lives I know I can help.
Rock on Lynn, you are a shining candle in a dark room and you are changing lives.
Thank you Justin. I remind myself of those things every single day. This has become an increasingly difficult market to work in, but I refuse to step down. I've devoted more than a decade of my life to it, and countless hours creating free content every single month...
There are days that I really miss being a more quiet super affiliate, busily working on my niche sites under pen names. Those markets are a lot more fun, and much easier to work in. That's just one of the reasons I maintain my niche affiliate site portfolio.
But I know this is what I am meant to do. Appreciate your support & encouragement, and your friendship 🙂
I saw (through) the product launch disasters video. Having earlier read the how to sell ebook tips, one lesson is admit your disasters to get people on side, in this case phone around people you want to feature as disasters to get consent for the trick, the same people who will be selling your launch for you (they won't say no), then agree on a mini disaster to highlight (how dramatic) but guess what it wasn't that bad after all and of course they turned it into a triumph in the end (whew that was close) . Heroes one and all, now I must get my credit card out.
it all reads like a dumb Holywood script and treats people as dumb. In fact someone should so a movie about all these characters it would be hilarious!
Dude, you sound like you are a bit bitter. Not everything is a "conspiracy" out there. Paranoia isn't going to get you anywhere. Most everyone has had bad experiences marketing on the net but the successful ones find a way to emerge from those bad experiences and have some success. It's just part of the learning process.
Not taking responsibility for your actions, good or bad, will most always have you "outside looking in". Many so-called gurus are a part of the problem, I can agree with that. But much online marketing info out there is good info but people continue to have the "get rich quick without ANY effort" mentality and don't use it as taught and end up doomed from the start.
You can moan and groan about it OR you can move forward and actually make an effort to be successful. YOUR Choice.
Good Luck
Rick Wilson aka CorpRebel 😎
FYI, same guy that wrote this recent comment:
http://www.clicknewz.com/2429/ustream-disaster/comment-page-1/#comment-296221
... 😛
Ah yes ...
That's why this post sounded familiar. 😉
Rick
Lynn,
You thanked "James" for his feedback and now you are citing his post as an example of something bad or wrong. Now it appears that you were being disingenuous when you thanked him.
From my point of view, people with strong and opposing opinions should be encouraged and not ridiculed. Otherwise, you simply have a blog post set of happy, smug, self-congratulatory comments with no real substance or critical debate -- just a self-admiration club.
Regards,
Collette
James' first comment borderlined as a personal attack. I had the option to just delete it, but instead wrote a thoughtful reply. This second comment (above) makes it clear that James does not enjoy ClickNewz - or my opinion or teachings in general - and does indeed have a negative agenda. I gave him the benefit of the doubt, and hey - I even approved his second comment here. His opinion is appreciated & welcomed, the same as yours and mine and anyone else.
There was no ridicule here, and no making an example of. Just pointing out what I see from my end because I don't think it's worth provoking.
Thank you for your feedback as well. It is most definitely appreciated. But I'm not at all concerned about having a blog or comments with no real substance or debate. Considering I approve and respond to almost every comment. I've never swept anything under the rug, and do my best to remain objective and open for discussion on any topic/thought.
Lynn,
I totally love how you mingle good content with an affiliate review. That is a pretty cool writing style. If you had a product, I'd buy it. Until then, I'll just continue to read your blog and take notes.
Thanks for your help,
Peace
Shane
P.S. I first learned about product launches from Jonny Andrews and the money siphon system
Hi Shane,
"If you had a product, I’d buy it."
I'm curious what you mean by this. Do you mean just any product at all, or are you looking for something specific? I ask because it seemed random, but I'm guessing you had a point that I missed.
And thank you for the compliments on my writing style 🙂
Lynn,
I just discovered your site about a week ago. I'm of member of Mark Hendricks program (basic level).
Basically, I like the way you blog and how you've monetized your blog. If you had a "how to..." product I'd buy it. Maybe you do and I just missed it.
Anyway, I'm re-doing my blog thanks to you and using it as a platform for my IM instead of just article marketing.
Thanks for all your tips.
Peace,
Shane
Thank you Shane - appreciate the kind words! I do have a few reports and a private group, but you just have to catch them when they're available... Otherwise just enjoy the tips & tutorials! 😉
Any selling platform can become "spammy" - Product Launch Formula included. But it's not the platform that makes it spammy ...it's the business owner! When people see something that converts prospects to buyers, naturally others copy it in ordert to increase sales ...and then people get sick of seeing the same techniques and lable it spammer (rightly so). Who get noticed and consistently converts prospects to buyers? The business owner who is DOING SOMETHING DIFFERENT THAT HIS PROSPECTS CARE ABOUT (not yelling, just emphasizing ;-). The real power of PLF is understanding the priciples behind it... that way you create a launch that is unique to your niche and market.
Lynn your approach to this is so refreshing and practical. I also filter my email and only buy what I need right now, this minute. Much more productive and no wasted money on stuff that's out of date by the time I'm ready to use it.
We really need to have more conversations like this. I have purchased Jeff Walker's PLF and I'm one of his trained consultants. I believe in this system and have spent years studying and executing it.
It's an intelligent system, but (at the end of the day) it is just a system. The only way you can decide if this system works for you is if you challenge it. I'm glad Lynn has created a place where we can talk candidly and make an intelligent decision.
You make a really good point about it being a "system". It's a model that you can use strategically in your own business, done right. No doubt about it.
There's a lot of confusion about methods, systems & strategies - and a business model. Which are two separate concepts altogether. I could take this one and run with it, but I think I'll save it for a future blog post. 😉
Lynn, Enjoying this discussion as a 'former' shiny object addict, who takes it one day at a time, lol. I've ignored all the emails about PLF mainly because I don't see myself as launching a "guru type high profile" product in the near future. It seems I may be off the mark in my judgment about it, based on some of what I'm reading here.
I do not doubt that this product is top-notch. The head turner for me, Lynn, was your lunch with the bros and Kristen Arnold. It's that kind of endorsement that moves me more than promises of a high ratio of income to investment return.
I don't doubt that my time would well be worth it to check this out. I don't doubt that my income would increase if I would follow this "intelligent system" as it's taught in Jeff Walker's Course. I do know that, as of this moment in time, I have as many pieces of the puzzle to put together as I can handle. And that is a limitation I put on myself.
I'm in the process (again!) of clarifying what market to serve as a leader and what products to create for that market. To launch quality products that serve my market over and over is one of the next puzzle pieces. If I was going to invest in the best product to learn it, this may be it.
One of the biggest lessons I've learned from being an Elite member of SSWT is this: if I am not going to use it today, I'm not going to buy it today. When I am ready to consume it and use it right away, I'll know where to get it.
Thanks, Lynn, for always shooting straight.
Best for now,
Mary
Mary,
I really appreciated your comments. I feel that I'm much in the same boat as far as being up to my eyeballs in what I know I need to do. The difference is that I'm close to finishing a new product, and I'm wondering if I ought to "splash out" for the PLF.
I'm certainly interested in what PLF teaches, but so far they haven't given me anything that separates it from all the other offers I see on a regular basis. Maybe that's because they're all following the same formula; but somehow I doubt it.
Cheers, Bruce
When it comes to product launches, Jeff is the guy and PLF is the course. He knows his stuff - and he's the one that trains everyone that's doing it (directly or indirectly). So as far as separating it from others, there's truly no comparison. That can't necessarily be said in every case, with every expert or product, but with product launches... anyone will say: see Jeff Walker.
Keep those blinders on, Mary 😉 😀
Dear Alzay,
I think you're the first person I've come across in the PLF "club" who I can actually contact. Being unable to do that has created its own frustrations, believe me.
Years ago, I came across a personal financial management product. The way they sold it was to hold a series of public meetings in hotels that were free to the public. The meetings lasted for a couple of hours and, during the pitch, attendees were given enough free ideas to implement right then that would save them the cost of the course.
I think that that's the sort of convincing that I'm looking for. The public meetings before the internet have become the videos of the internet, but the best that product developers seem to have beeen able to do to remove the risk is offer a rock-solid guarantee for a full refund if customers aren't happy with the product. To me, that just doesn't feel like enough. I think what I'd like is someone in the company who periodically checks to see how it's working, and who will give me my money back if I don't earn back in sales at least what I spent for the course. Maybe I'm rephrasing the guarantee that already exists in different words. I just don't know.
Obviously, I would want PLF to work for me, but trying to get a refund from most people is usually like pulling teeth. They just don't want to part with the money.
What are your thoughts?
Cheers, Bruce
Hi Bruce,
I know you were talking to Alzay but I'll throw in my 2c.
I've never had a problem getting a refund, personally. Fortunately I haven't had to request many.
On the guarantee, it would be impossible to do what you suggested. Simply because the majority of buyers never take action - or actually implement every step in the course. It's not the teacher or seller's responsibility to make sure that the buyer/student does take action, or does the steps properly. That's where personal accountability comes in.
That's my opinion, of course. It's like buying a treadmill from an infomercial and expecting a personal trainer to follow up with me. It won't happen - not for the price of the treadmill at least.
I had a similar experience this week with another product.
They're offering a $1 trial for 14 days and then it's $127 a month, no refunds.
One of the (auto) emails asked something like what's keeping you from giving it a try so I responded.
I said 14 days wasn't long enough to test it (an SEO program that takes 30 - 60 days to see results)and they lacked proof in the sales letter.
I was surprised to get an insulting reply saying if I wasn't willing to risk a dollar I couldn't be serious!
Anyways, I complimented the guy on his customer service skills and opted out!
Thanks for the conversation Lynn.
PS I have PLF2 & don't plan to upgrade. I think most of the backlash and burnout resides in the IM market. The system still works well in most markets but it's a massive amount of work to pull off.
That was a really bad customer service response - geez! You handled it very well... smart move for opting out and not continuing with that one. Ideally your feedback should have been appreciated and implemented. Imagine how much better they could have done by extending the trial period, or at least offering a refund period.
You bring up a good point that the issues are on both sides in our market...
Lynn makes a great point here and I agree. Bottom line, PLF only works if you use it. You have to read the material, understand it, and execute it.
Unfortunately, the "shiny object syndrome" prevents many entrepreneurs from focusing long enough to execute ANY system. As a result, they never get the benefits that were promised as part of the product.
As a consultant, my job is to help you to execute your launch and avoid "shiny object syndrome". I help entrepreneurs stay focused so you can see your launch through, analyze your results, and prepare to launch again. This is how real businesses are built...one brick at a time.
My point of view is, if you are already expecting to refund the product...don't buy it. If you are unsure, just leverage the free material that is provided during the launch sequence...an actual blueprint is going to be provided soon.
The blueprint is now available:
http://www.productlaunchformula.com/bp/?18421
Good stuff!
Jeff is definitely a genuine, caring, and great guy! I had a chance to have dinner with him at an event and he cared just as much about what I had to say as I cared about what he had to say.
I think that we all get emails similar to the one that you received from time to time. I recently had a subscriber tell me to 'get a real job' and some other profanities 😉
The thing is, the positive emails and comments greatly outweigh the negative ones. You and I both know that we are on the right track and that we can't please everyone.
I'm not a big fan of hype either, but sometimes it's the kick in the butt that gets a person to take action and change their life. If we downplay a program for the sake of not being full of hype, that person may not take action and continue to struggle.
As long as you are recommending valuable programs that your readers have potential for improving their life with (If they take consistent and continuous action) and you provide an honest review showing the pros and cons... you are doing a service and would be performing a dis-service if you held back.
I wonder how many people who are complaining about product launches have bought something from an infomercial? Now that's some serious 24 hours per day hype that has been around for decades.
I'm sure that we have all made poor purchasing decisions based on poor recommendations, but it's unfair to group all recommendations and launches into one category.
I'd say that you summed things up really well with the power and control really being in our own hands. It is about personal choice even if there are external influences. It's so easy to point out the imperfections in others and other methods, yet rarely do people take the time to reflect on their own actions and personal responsibilities. Why not work on improving our own weaknesses rather than pointing out the weaknesses of others.
Keeping it REAL is what we love about you Lynn. You set a great example. Just be YOU! Be the best YOU that you can be.
Time to watch some video 😉
It took me several decades to finally learn to not take things personally. And if I'm not vigilant I still succumb to the temptation of getting upset over things that people do or say. The insanity is when it's not even about me and yet I still take it personally. It's even crazier when often the only relationship that I have with some is digital. You nailed it Lynn when you spoke of double opt-ins and requests for information.
One major focus that we have in our company is systematizing processes. We figure out what works through trial and error and then document it step-by-step. This is huge when needing to hand off something to someone else on the team.
That's what Product Launch Formula does - it lays out for even a complete newbie a step-by-step process for introducing and marketing a product or service. It's also a perfect example of how you can take something that you know how to do and turn it into a product to sell.
Thank you Lynn.
Wow,was this a timely post for me to read!!! I have been lambasted by "launches" since 2 ago when I began this Internet venture, and for a while, I kept thinking each launch was something I had to have. Ex: Bought Traffic Secrets 2.0 and Filsame Butterfly Marketing. I could afford neither nor have I looked at the material yet...Now I'm clobbered with the 3 brothers' Epic Market Systems, Jeff Walker, PLR offerings...It's mind-bending! I am working hard to adhere to Jimmie Brown's caveat: FOCUS ON YOUR IMMEDIATE GOALS & IGNORE ALL OTHER TEMPTATIONS! Bravo, Jimmie! Product overload to Nth degree! Sick of it.
Whoops! Forgot these in my post above...Robert Grant: Crowd Conversion and Offervault which is constantly adding new networks et al. Y'know, it takes guts to walk away from all of these "gurus" and all the temptations! My indulgence for 2010 is going to NAMS, where I know I will be safe and among friends, and my $100 flipcam from Amazon. (Lynn, your weak spot is toys lol...At least you know how to use them!)
I do have a lot of gadgets 😀 ... but even with those, I only buy exactly what I need to accomplish what I'm working on - or to suit a specific need.
I bought a Macbook Pro at the beginning of the year for example, after running PCs for more than 14 years. It's not a switch-over. It's not a cool factor thing. It's because I needed to do mobile video editing so I bought the machine that could get it done. Period.
I highly recommend you take control of your business, and your content consumption - including email content. If I spent time paying attention to everyone else's business & products to any degree, I'd never have time to work on MY business!
Focus is good. Keep those blinders on. 😉
My "soul" thanks you for the comments! I began knowing no one, not realizing what a learning curve IM is...You are the first and only person I have followed since I first, quite by accident, discovered you. YOU HAVE HIT THE NAIL ON THE HEAD in answer to my post. I live alone with my cat, Sophie, work part-time at home to pay the bills, I am organized, I have a niche (boy, I dithered about that for a long time!) So the issue narrows down to ME...HANGING BACK,COLLECTING ALL SORTS OF STUFF, IN PERPETUAL PREPARATION MODE!!! BLAHHHHHHHH! I think there is underlying fear of not "being enough" to do this. This "old dawg" is now getting down and dirty and getting to work...Thank God I discovered you, Lynn Terry!
I've had it with launches, at least the traditional method of doing them. I listended to an audio about how to launch a product just recently, and it was ridiculous how many times they suggested sending emails before the launch. People are overwhelmed with this stuff. There has to be a better way.
Done right, it shouldn't overwhelm the reader. There's a process to the lead-in and lead-through that should be productive and engaging.
The main problem we see in the Internet Marketing space is the sheer amount of material people are subscribed to that is IM related. Ideally you should be just as focused (if not more) on the content & publishers in your own niche... so as to stay on top of the market and be in a position to lead that market.
Hey Lynn and sherry
That is a great, people often do have the problem of wanting the next greatest thing or as youbsaid being subscribed to multiple emails. I found a little solution where I tell my email list how to create auto sorting folders in mail system like gmail to help them really focus on what they need to know now! So they create lists like the must haves and another saying launches, etc. I find this is the best way to help people avoid the "launch drowning". All my subscribes ( forget that word) all my friends are encouraged to spend a maximum of 30mins a morning and night reading their emails only in their must read list, that is going to be most helpful to them now. As the business grows they take out email subscriptions from that folder and add it to another more revenant folder or just unsubscribe and add new relevant must need information from other lists. Hope this helps a little
Have an awesome day
Josh
My autoresponder guy
Can check me out on Twitter nude either cashless student or autorespondguy
You're nude on Twitter?!? 😯
lol not quite nude just a typo I made on the ipad while on break in the restaurant! lol its just saying you can check me out @ cashlessstudent or Autorespondguy
I think I'm the only one in the world that can't view these videos. Can't figure it out, but there was a previous bigtime launch that had almost the exact same opt-in page format, and I could never get to their videos either. I input my email, click submit, and nothing happens! I've tried this about a half dozen times or more. Don't get it...new Mac, and doesn't work in Safari or Firefox. Would love to see these videos everyone keeps talking about!
Strange, David - do you get an error or anything? Or just a blank spot where the video should be? I'm assuming you're on a high-speed connection too?
Hi Lynn,
Strange indeed. I'm on DSL, I get no error indication of any type. After I input my email, I hit the button he has below it, and the exact same page reloads onto my screen. I was thinking that maybe I would get some sort of confirmation link sent to my email, but nothing whatsoever there as well!
It's driving me crazy because I keep hearing how great these videos are. The other strange part is that I never have problems opting in anywhere else, except for the one other major launch (that I mentioned previously...whose name escapes me at the moment) that had the same looking type of opt-in page format.
Okay, finally figured this out. For whatever reason, it didn't want to take my main email. I was able to get in with my Google email! And boy, glad I did—these videos are awesome! Didn't see that coming at the end of the Disasters video. Very cool!
I haven't seen any of the PLF 3.0 videos yet, simply because I did see the PLF 2.0 videos and very nearly bought into it, only to stop myself and re-evaluate whom I really want to follow (apart from checking my credit card statement).
Every guru IM is linked up to each others list, for example, Eben Pagan, Andy Jenkins, Jeff Johnson, Frank Kern, Mike Filsaime and the list goes on and on. I am subscribed to all except the latter two, and when you get one you get all. In hindsight it's also a good way to cross reference the promo emails to see if they come from a template set by the marketer him/her-self.
Jeff's videos are down to earth and really persuasive, similarly with Frank, Andy and Eben. I reckon they'd pretty much master the art of persuasion. But each of them are specialised in one topic only as you would have noted.
Until such time I can generate enough funds to look at these programs, I'm sticking with you Lynn, coz I need to interact with someone who actually will address the problems encountered every week, and not facing some tech support guy.
Jeff actually talks openly about those connections in these PLF3 videos. Interesting stuff. I'm curious about one thing though: why you would take the time to cross reference the text and grade them on whether they used pre-written material or wrote it themselves?
Hi Lynn
I don't spend too much time going over each email (or grade them, just acknowledge the content and the copy style) as the templates have similar/same subject headings as well as the body of the text. Once it comes out from one guru, the others follow suit very quickly after that.
In the last 3 years, the gurus used to have 2 to 6 email templates to be sent to their JV partners for the email blast to each list. I have seen plenty of these. In the last year or so, this has subtly changed where the IM gurus appear to be writing their own reviews or comments (if they haven't reviewed the product) and these templates haven't appeared during each blast.
It appears that there is a shift toward the "personal responsibility" aka accountability where the guru him/her-self needs to exercise in order to maintain his/her list. This isn't talked about but I can see the trend. If they don't adapt they certainly will get left behind as the (potential) customers are getting better educated with the killer content they give away for free.
Following from that, note as well that it is a trend where the best content is being given away for free as a lead-in to the package and this is pretty much the norm at the present. The term "adding value" is a key phrase/buzzword. I just wonder how long this trend would last and how far would one move the free line?
Pretty far from what I've seen. So far as to give away a previously $2k priced course - free. That's not a model I like personally, but there's a debate on both sides of that coin...
What is most annoying about product launches to me is that almost every single blogger I'm subscribed to is trying his hardest to push the same damn product. As if there aren't thousands of other products to sell that others aren't jointly pushing at the same time. I subscribe for the good info and some product pushing that is unique to the blogger. When you see 5 bloggers all pushing the same product at the same exact time.. you know its all only about the money... no matter how much they justify in their mind that they are actually helping or serving someone. There are many ways to help and serve others. I don't need 5 people to run up and offer me their hand if I stumble... one is enough.
Interesting point. Of course, from the other side of that coin, as a blogger I have no idea which other blogs you are reading. So there's no conspiracy there. We have no control over that end of it.
For me, there's a lot more to it than money. This is a hot topic in my market right now, and so it needs to be addressed. I want to know how my readers feel about it. There's really no sense ignoring it like the big white elephant in the room.
And you're right. There are a lot of great products, services and websites out there. I do my best to scout the 'net every week to spotlight these things, and share what I'm using or paying attention to. And PLF3 has my attention for the first time... so here we are. 😉
I'm actually reading another guide on launching a product right now too, which I'll be sharing more on when I am done. When I study a topic, I study from as many sources as I can!
You are definitely a candle in the winds of change. Each time I visit your site I feel enriched and my thought patterns are challenged.
I have recently "had a go " at this launch business to see what results I could get but have to say it felt rather spammy.
Your approach to Jeff Walker's launch is refreshing. I too was intrigued with the first 2 videos and how he spelt out some of the downsides and disasters of Launches. Or is he just a very clever marketer himself?
Like you I will continue to watch the formula unfold because I do need to know but not necessarily buy.
As a Product Launch Manager I am finding this discussion reeeeally valuable! Particularly the comments on the spammy launches that pummel you with emails. If you look at history, it's interesting to see that all types of advertising gets spammy then ignored. Print ads...we just flip the page. TV and Radio we mute them, leave the room to get beverages. And now email marketing. Would you believe I have over 8000 unopened emails in my gmail account!
Fact: If you are going to make significant money online, you are going to need to build a list.
Fact: You are going to email your list to motivate them to buy.
PLF shows you the efficient mechanics of doing this in order to get high conversions. It does not show you how to spam your list! Jeff DOES talk about how your relationship with your list is where the revenues come from --- he mentions this over and over. Big lists can go cold overnight if not treated right. These owners live and learn. PLF and launches are not spammy ...unless executed in that way.
If you are the kind of business owner who genuinely cares about your prospects and respects their need for value and their time, then PLF is bar none the best solution to sell efficiently and grow your business online.
Good comment, Oliver!
But alot of people don't want to deal with the "facts" unless THEY are the ones benefitting from it. 😉
A crazy world this online marketing is - huh? LOL
Rick Wilson aka CorpRebel 😎
Great discussion here! 🙂
This whole topic reminds me of people who complain about certain TV programs or types of music....turn OFF the television program you don't approve of and don't listen to the music you don't like. It's no different with product launches or email marketing. Delete the email or unsubscribe. Quit expending so much energy complaining!
I love observing this process! Like you stated earlier- if it's not relevant to what is going on in my business at the time, I don't get involved.
What I've found personally is that the marketers who also blog pretty consistently and I hear from on somewhat of a regular basis (outside of pitching something)- I am more inclined to buy from or take interest in following the product launch. If the only time I receive something in my inbox from them is when they're selling- I usually scan the email and just delete it.
If people take responsibility for what they're doing in their own business (aka- STOP buying stuff that's over your head or don't buy when you haven't finished the last course you bought)- I don't think there would be as much complaining.
I guess I'm tired of the excuse "it works" as justification for any sort of behavior or even questionable marketing technique. If your goal is to simply sell product, a lot of tactics work (from high-pressure sales to out-and-out lies). But if your goal is to establish long-term, meaningful relationships, another level of scrutiny must be used.
My beef is not with any ONE launch, but the culmination of all of them. Yes, I opted in to these lists. But I did so expecting valuable, helpful info - not pitch after pitch on the must-have product du jour.
Yes, I as the consumer choose what to consume. But if you're (and that's a general "you") truly intent on serving your market, you (again, a general "you") need to listen to the feedback. Maybe especially the negative parts, when it seems to be not just one or two people, but a significant minority.
Perhaps those list owners who promote everything under the sun, indiscriminately, are souring the market for those who selectively promote. The Internet marketing space, though large, has quite a bit of incest going on... And you can bet that if a consumer is getting one email on, say, Jeff Walker, they're getting three or four or more.
Good points - thanks for your comment!
I have opted in to several lists myself, with a certain expectation. That expectation being exactly what I opted in for. And often I don't get that at all, but launch notices only. And yeah - that's frustrating.
As list owners ourselves, this is an important lesson. I make it a point to send actionable content and deliver what my readers signed up for. And that's something we should ALL do.
I certainly don't condone lying or any shady tactics at all. And I know Jeff Walker doesn't either. What some people choose to do shouldn't be a refection on the IM space OR on any one product.
I plan to study the Product Launch Formula in depth, because I have a project I want to do - and do well. And I absolutely must reach the exact target market in the best way possible to make that happen. For me, it's training - and so I'm going to the source. The best on product launches.
Lynn
After you've studied Jeff in-depth, it would be most interesting to have your view if you were able to look at Eben Pagan's material or even have an interview (read grill) with him. I think he commands a respectable size of the IM market (pure speculation, see below).
I see Eben more as a psychologist cum marketer as his material really hits a lot of hot buttons of the customer, notwithstanding his large number of glowing testimonials from his programs or blog comments (ranging up to four figures in some of his programs).
Eben's material is actually on my list to review. I have a personal interest in the money mindset, and how that applies to success (not just in business, but life in general)...
Dear Lynn,
Your post is very timely. I just watched both videos this morning. As you said, some of it was quite interesting.
One thing that I found a bit disconcerting was that his first product launch netted him just over $1300, yet he wants us to pay him nearer $2000 for the product. Even though his system is better than it was in the beginning, most people will have to learn how to crawl before they can run. He even said so himself. So it makes me wonder if it's worth as much as all that.
What do you think?
Bruce
Bruce Hoag, PhD, CPsychol
Work Psychologist
http://www.p-advantage.com
My opinion? Yes. I'd be very happy to pay $2k to learn the process. If I earned $1300 on my first run, I'd have that experience plus the knowledge, and could continue to go onward and upward from there. Once you learn it, you know it, and you can use it in a variety of ways an unlimited number of times. So yes, definitely a good investment if you're bringing product to market at all.
Great post Lynn. I also avoid getting distracted with new shiny objects. I ignore all major product launches including PLM. I've heard great things about PLM but I avoid the big launches and the time suck they can create.
I'm so glad you touched on the personal responsibility component in all this, the big, hyped-up launches are a 2-way street. People can choose to participate or not so why get all upset over them? Just ignore them.
In the past 2 weeks I've sent 2 emails to my list. Selling nothing. I had one person hit the "spam" button vs. unsubscribe (Aweber lets me know) and I had another person email me.. "who are you and why did you email me?". Really? ALL my lists are double-opti-in. Dollars to donuts these are the people complaining about launches. They're on so many lists they don't know what's up, down, or who is who. And if you're on everyone's list then yes you will get bombarded by multiple folks about the big launches. Instead of complaining, unsubscribe to some of those lists! I did a big list purge couple years ago so half the time I don't even know about the greatest, latest, big shiny object being launched. So people need to take stock and take control of their own business, life, and future.
Personally, I think folks that hit the "spam" complaint button provided by their email service provider (Gmail, Yahoo, MSN, whatever) vs. hitting the unsubscribe link should face some threat of penalty like we do if we're not CAN-SPAM compliant.
Okay, I'm done complaining about people complaining. 🙂
"people need to take stock and take control of their own business, life, and future"
Agreed!
Great discussion and real food for thought. I am more troubled by the massive size of many of these courses. Who has time to read all of this stuff or watch all of the videos? It seems like overkill. Whatever happened to making information succinct and easy to absorb?
That's true - especially if it's not in line with your objectives. But when it is... when I'm studying something specific so that I can master it, I want to study the latest and the best in courses available. Like money, time spent is either an expense - or an investment.
People go to college for 4 years just because they think they should. I know women with cool degrees that are stay-at-home moms who never had an intention of a career. I've always wondered the point in that one.
But to invest 4 hours or 40 hours into something that can dramatically increase my business growth and bottom line - you betcha!
I believe as consumers, when we watch and/or listen any cable, TV and radio, everyone is pitching their goods as a commercial or infomercial, is a form of instant constant product launches. I mean, how many wardrobe changes does Marie Osmond do a week to sell the same snake oil food system commercials,(daily product launches) that people "choose" to buy into submission, because their too lazy to do it on their own, hence why they are where they are.
It's just when someone gets close to us with a personal message, with them asking for our money, we feel we have some personal power to impose our opinion and/or choice to another human being because we have a medium to do so. With hopeful expectations of them to validate it for us, to confirm we are right and our voice matters. Including, the jealously of, dang why isn’t it my product launch. Denial, is still not a river in Egypt and never will be.
Here’s a tip, put a mirror in front of you when you write (or talk) then repeat what write to the person in the mirror and see and feel if the reflection and view is to your true honest liking. After all, a mirror is just the reflective film on the glass of life we see. Because at the end of the day and our life, it's where you stand, sit and walk with your creator, in what you believe, think, say, do, touch and most of all give. I keep a constant focus with positive actions on why God had a product launch of me. All that is require for a fulfilled life is and will be created, choice is the key, or the lock.
coop
Interesting stuff, Coop. You bring up the point of "product launch envy" - and it makes me wonder how much that plays into the negative response from a certain percentage of people in the space...
Hey Lynn
Josh here I know my stuff pretty well in the email marketing field after studying from some of the greats like gary halbert, ed dale, dan Raine, Frank kern, john Reese, Eben Pagen, etc. The list goes on and on and on!
But what I have noticed is that over the last 2-3 years of internet marketing the launches have not changed. They are always the same, give some free content to get and opt-in list and resulting in more free bonus hoping to create the law of repicricory into making subscribers trustuing you and wanting to buy your product. No honestly there is nothing wrong with this but when you are opt-in into 5 or 6 of these guru's lists (who promote each others stuff), I can understand how people could really start to get annoyed at all the sales copy and bonuses. Because people behind the email are real people and that is often forgotten by most marketers.
These emails are conversations, not a sales pitch, if people want to hear a sales pitch they will go down to the car sales lot or go to an auction.
What I find is missing from emails is that old generosity of giving for the sake of giving! Which unfortunatly has been lost because of the whole concept of making money of the list and not building relationships off the list.
Yesterday on my way into the city to my "real job" Cheffing I was listening to the ignition program by eben pagen about social media and how it can be used in the business from Don Crowther (Stompernet) Nowe this guy knows his stuff about social media and funny enough he says we are doing it all WRONG!!!!! and I So AGREE.
The major problem is=
We get a person to come to a search engine result and then they click directly into a sales page in which we offer to sell them something
He give a fantastic way of looking at tit like a relationship of the ignition video where he says what would happen if we where to pick a random women in a pub and ask her to marry us. Obviously they would run away.
I like his idea of using social media to build that relationship then strengthening it with a stronger realtionhsip created through a list and subtle marketing.
However that is me personally
Most of my clients have very different views!!!
Thanks for the cool post once again I will be writing one on my own blog in response to this would love to get your comments on it
Josh
My Autoresponder Guy.
Great Josh, be sure to give me the link when it's live. I look forward to reading it!
I agree with you on those points, and Don is actually "launching" his social media product this summer as well, which I am also following. This is a method I subscribe to myself (obviously) and it brings us to the conclusion: there are people out there just to make money, and there are people out there serving the market.
That's true in any market. And it leaves it up to the market itself to figure out who's who and choose who they want to learn/buy from...
I'm not too upset about product launches at the moment because I have learned how to unsubscribe from lists and filter my emails (I learned to do both AFTER I got interested in building an online business). 🙂
I have been on numerous lists before, and obviously some marketers are much better in it than others: some send "spammy" messages one after another (they are beating up their lists), some know how to market to their lists in a way that does not make you feel like you are just a means to an end, or a "floating wallet" (Sylvie Fortin). It is very instructive to follow, and I myself certainly want to learn a smart way of doing email marketing and launches, if and when I need that skill.
Lynn,
I thought I would chime in here. I think that people need to be open minded. Because, you may miss something that is beneficial if you don't. I'm very skeptical, I want buy anything without checking it out first. But, I have a balance between the two. So, I'll watch the video, scan the website, and if it's a ClickBank product I'll buy it. Because, I know I can get my money back if I'm not happy. I always provide an explanation, and I have never been denied a refund yet. It's one of the few things you can count on in this world. I don't think any product is going to make you wealthy, but if it can save time, that's more valuable than money. Of course, you can't pay the house payment with time. I hesitate to make the analogy, but it's like when you first meet someone new. You may discover that you have common interests, they have a good sense of humor, and they seem genuine. So, even if they aren't a beauty queen or a hunk, you like them better when you discover those traits. To anybody reading this, this may seem like a quirky comparison. But, it makes sense to me. Again, if your skeptical, you may miss out on a lot of things. You have to keep an open mind even when trying to determine if you want to take a look at a new way to market on the internet. It's hard to judge a product by the cover or the website copy. Just like it's hard to judge a person by the outside. Peace.
"I don’t think any product is going to make you wealthy, but if it can save time, that’s more valuable than money. Of course, you can’t pay the house payment with time."
Time is money in my world. 🙂
I'm inclined to disagree with your opinion, only because of my personal experience. I've had certain products over the years that turned on a light bulb for me... and were the launch pad for doubling my income and ultimately being an incredible return on my investment.
I think it's all about the right product, at the right time, in the right hands - and what you do with it.
Lynn, I can't believe anyone could be mean to you. You are one of the best on the internet. Let me at 'em. Look forward to seeing you at NAMS in Aug.
Thank you Susan - I look forward to seeing you again! 😉
As for the negativity, it's just part of the package. Last night I received an email from a guy that had a technical error on his end downloading a product he purchased from my site. He said, and I quote, "you stole my money!"
It was Friday night at 5:30pm. I replied right away (from my mobile) with a nice message & a different link to try (My VA is out of town for the weekend). By the time I hit send, he had already filed a dispute with PayPal. 😐
It's frustrating. I hate to remove myself from the personal communication end of it altogether, but I know that's the obvious next step...
Good point, Josh ...all these launches in the Internet marketing space look the same --- and here we are talking about how bored of it. Time for something different, surprising, novel to make us take notice again. BUT...if your niche is something other than IM, real estate, or forex --- launches like we see in IM will feel new, for the most part.
If you are watching Jeff's launch now...he is only using 20% of the strategies you get in PLF. He has ingenious ways to generate testimonials, strategies to create REAL JV relationships, build your list and this is the kicker: how to use a product launch to CREATE a product ... after all, that's the hard part, IMO.
Why did I buy PLF? Because I was tired of going through a process of trial and error to promote my business online. I wanted a proven way to sell more and grow my business. It took Jeff about 7 years to develop PLF and I can honestly say buying PLF slashed off 7 years of my business development. Worth $2000? Actually I paid $5K because I took the Product Launch Manager training ...that was a year ago and even if I had paid $10K it would have been amazing value. My wife quit her job that she hated and I am doing what I love: product launches for other people! (ok, that was a plug ;-0
If you have questions about PLF and whether it is right for you, contact me on my website and I'll give you the straight dope. Certainly, it's not for everyone.
hey oliver did you buy PLF, hope it's good but i am actually testing my own formula to see how it goes, even though i know Jeff, any day would jump all over me in launch results!!!!
However all that said I am looking to bring "big launches" back to relationship building using social media and email marketing with blooging as 3 big tools to build that. This is how I look at building the relationship;
(using the ladder of intimacy)
1. Association- How we meet, doing some activity
2.Draws attention- we could be interested in each other then just other people in the group.
3. observation- sit back watching seeing what thier ethics are like, passing my initial tests
4. Increase Knowledge- My friend (subscribers) starts searching around asking people what they know about me and what i do, casual conversations with me.
5.Shared experiences- some things we share
6. building relationship; start talking and meeting each otehr regulary
7. request for commitment- ask them to buy a product or download a free product
8. commitment- buy my product or fill out a survey.
I use social media to do the steps from 1 to 6 and then I use my blog from the increase knowledge to relationship then from the relationship step to the commitment step I use email autoresponder series to start building a strong conmnection with my friend on the other side of my email.
This takes my friends from no trust to almost full trust.
This is so much better then what is going around which is going from first meeting and then to a commitment, but instead building a relationship then coming to a commitment.
I personally think this is the best way to create a continued source of quality subscribers and people who love your products. Not only does it help to weed out those people that don't really want my product and resulting in those annoying refunds. That many people seem to be talking about currently.
However the result do show when I sold a $27 e-book report at a 85% conversion rate on a list of only 500 people! You can really see the power in taking that time to treat everyone in the autoresponder series as individuals i am building that really strong and loyal relationship marketing. I am actually looking at doing psychology as well, think studying humans is such a cool and unique thing and also powerful.
Anyways that's just my 2 cents worth
regards
Josh
My autoresponder guy
Josh, So cool to read your post because you obviously care about your prospects. Interesting what you say about the social media angle because this is the BIG MISTAKE on Facebook and Twitter, "Hi nice to meet you, check out my fan (sales) page." No sales! Duh. One guy I've met on Facebook (Brad Cusworth) has been telling me how much success he's been having selling his offer and building his list by NEVER mentioning it! Do you know what he does? He concentrates 100% on making a connection. Not friending...I'm talking about a genuine connection with the person. Naturally this leads to them joining his list, checking out his offer etc.
And that really is the essence of marketing: making a connection. People want respect, validation, and love --- products and services are actually pretty far down the list.
What really resonated with me was that PLF was a way to make an intimate connection with a lot of people online. Launch are "live" and dynamic - which is to say that the business owner interacts and responds to the market as the launch progresses. This makes the launch intimate. As a prospect you feel like you are in contact with the owner - this is major considering that nearly all other advertising is faceless, static and just blares at you.
Connection, intimacy, trust ...these are things that MUST HAPPEN for the marketing to be successful. And please, do something different. If you don't you simply don't get noticed. Sounds simple but I swear the hardest thing to get business owners do is SOMETHING DIFFERENT. It makes them nervous! But to pierce through the noise, it's gotta happen. Just be sure that it a difference that your prospect care about... I could go on... I'm loving this conversation a little too much :-0
Hi
Not had particularly good experiences with Jeff in the past. However having stumbled across your blog I will keep an interested eye on developments.
I have to say I am really impressed with your material
regards
Nigel
Thank you Nigel. I'd be interested in hearing about your experience if you care to share...
Jeff came out with a new video over the weekend, regarding the Apple iPhone 4 launch. This one is free as well, with no opt-in required:
http://www.productlaunchformula.com/apple/?18421
Would love to hear your thoughts.
Hi folks;
I agree with Lynn. If you don't actually need this information right now for your business; then don't buy this course. I have purchased many internet marketing courses over the last 5 years, and I can tell you that few of them were actually worth it. Frank Kern said something once that supprized me. He said, "if you haven't done anything with the information that you have already purchased, then don't buy anything else." We all hear about these new courses, and get exited. Well, nothing is new under the sun. There is just different ways of doing things. People have been marketing and selling things since the dawn of time. However, now we have more ways of getting our offer in front of people. Many of these are free, and some of them cost. Here's the thing. If you haven't taken the first steps of finding a niche and getting a blog or website up, then don't bother purchasing any more information. It will probably collect dust on your computer. If you are interested about product launches and have questions save yourself time and money by joining the Warrior forum at http://www.warriorforum.com/ The people there are very friendly, and willing to help people. And don't forget, you can always ask Lynn. She has been doing this now for a while, so she should be able to answer most of your questions. She doesn't charge for the information either.
Also, if you ever come across an internet marketing product and want to know if it is a good one, check out http://www.imreportcard.com They do honest reviews on a lot of IM products, and aren't affraid to tell you when one isn't worth buying. They also give marketers a grade based on people's ratings. People can leave comments about the product they purchased. Again, if you don't need this info now, please don't buy. Put into practice what lynn teaches, and you will make money. Then you can always buy that info later. If you have some money burning a hole in your pocket, I can highly recommend the insider secrets to starting a business on the internet. http://www.marketingtips.com. This is the bible of internet marketing. It covers all the bases from finding a niche to getting your business set up to getting traffic to your site. They even give you some Google and yahoo advertising credits.
Hope this helps;
Brian.
Wow! I am new to Clicknewz and am truly enjoying this conversation. I am relatively new to internet marketing and like many am trying to sort out what information I need and when. The PLF is a something I could see using in the future.
The one thing I have observed so far is that there is almost always something to be learned from all of the offers being sent to my inbox. Sometimes it is as simple as watching the techniques of the presenters and deciding how I can implement their strategies in my business - to - Wow, I don't ever want to come across to my list like that guy does!!!(that one seems to happen a lot!) For myself, I have had to decide who is genuine and who is shady and slick. Unfortunately, there may be more good out there than bad but the bad can leave a lasting impression if you choose. I choose not to become cynical, just careful, as I am sure most people are. As far as Jeff Walker and the PLF goes, I think he seems like one of the good guys. I think Lynn is as well and the fact that she is looking at this makes me look at it even harder. The price is high but so is college tuition and if I am to take courses in IM I want to learn from the best. I saw some concerns in other posts about not having a large product to launch and therefore PLF was not a consideration. There is a new video from Jeff titled "Fireside Chat" where he answers questions from his launch list. You may want to check it out, he explains how you can use PLF even if you are just starting out. I would love to hear from more people who have used PLF2 and your thoughts and experience with it.
To Lynn and those above who will be at NAMS4, I will be there too! I look forward to meeting you all!
Best Wishes to everyone!
Debby Hall
I look forward to meeting you there, Debby 🙂
I was just listening in to the Q&A with Jeff on that this morning. The link is:
http://www.productlaunchformula.com/fs/?18421
...for anyone that wants to get more clarification on PLF3 and why you may want it - or not.
Jeff's right up there with the best if not THE best. Great information - I really like this site and will frequent often!