Yesterday we talked about where to find JV partners. Today our topic is how to approach these potential JV partners with an irresistible offer.
For Day Six, refer to pages 17-19 in the
31 Day Guide to Growing Your List
"You're not the only one contacting your potential JV partners and asking them to work with you. In fact, you're probably not even the only one contacting them today... So how do you stand out??"
As someone who gets tons of "JV offers" every week, I want to encourage you to really put some special thought into your approach. In addition to the tips offered on pages 17 and 18 in the guide (link above), refer back to the bullet points at the end of my post on recruiting super affiliates.
One of my favorite tips in that list is: KEEP IT SHORT 🙂
Anyone worth working with doesn't have time to read a thousand word essay all about why your product or offer is so great.
Also, don't be apologetic or put them on a pedestal. This is an instant turn-off. They don't want to hear how much you need their help and how grateful you would be if they would take you up on the offer. They want to hear how it will benefit them or their business - or their readers/subscribers.
Don't focus *too* much on just the benefits, either. I get email after email where they go into great detail about the stats or the commission rate - or even JV contest prizes - and I can't even figure out what the product or offer is about! Crazy...
(Hello, there's more to business than just money!)
Your Task For Today:
Read through my tips for recruiting super affiliates (also great for ANY kind of joint venture) and the bullet points on pages 17-19 in the free guide. Now that you have a list of potential joint venture partners, put together a plan for approaching them with your offer.
Tip: Your plan needs to include some variety, depending on who you're contacting and how you can best work together. Don't stick to a plan for the sake of the plan - treat each potential JV partner as an individual opportunity.
Best,
About Lynn Terry
Great post Lynn (as usual) and I especially like the 'keep it short' it just goes back to the old addage the simple tips are more often than not the best - there's loads of really good content here - thanks
Thank you Toby. It's actually one of my personal pet peeves - super long emails with NO paragraphs. It's just too hard to read, no matter how great the offer might be...
Thank you, Lynn! Another excellent post. I tend to be a bit wordy at times. I'm practicing becoming a more dynamic speaker/writer. I'm enjoying the challenge so far. There's so much to learn.
I hope you're having a wonderful day.
- T
Many online marketers (Tim Ferriss in the 4 Hour Work Week for one) talks about writing no emails longer than 5 sentences. It's good advice, but tough to adhere to at times.
Lynn, do you require reading or checking out the product before agreeing to a JV?
Absolutely - I like to give a product or service a proper review before considering any sort of venture or affiliation with the merchant. I learned that lesson the hard way. 😛
As for having a set of strict rules about the number of lines in emails, or any other rules period, not my style. I don't use tips like that "just because they were recommended" as a general rule. I use what works best for MY business.
When it comes to writing an email, I try to keep it short - including only what needs to be said. Nothing less, nothing more. It's like writing sales copy. You can ruin it by trying to follow advice, or you can totally ace it by trying to serve your market. Nothing less, nothing more. 😀
Nice post Lynn
Just dropped by after a recommendation. I often recieve JV requests and one of the biggest problems for me is smething your mention: 'treat each potential JV partner as an individual opportunity'
I want to know thye took the time to check I am the right person to JV with. I want to know they took the time to knwo what it is I do. And like all busy people I want to know all this within a few sentences.
Sound advice Lynn.