Length: 53 Pages
Author: Scott Boulch
Topic: Why you should quit Adsense and start earning more money from your website.
Life After Adsense is a free report that was just released this morning, following the controversial report titled The Death of Adsense, where the author named Smart Pricing as the end of good Adsense earnings.
My prediction on what this second report would contain was on target. After reading the first report, I guessed that Scott would recommend Pay-Per-Lead (PPL) Affiliate Programs. I've had good success with PPL campaigns over the last few years myself, so I was interested to hear more about his strategy...
As you may already know, Scott set up a pay-per-lead referral program for these very reports. He paid 50 cents per referral to anyone who sent new readers to his site to download the free reports. The conversion was very good I assume, as Scott was giving away something of interest for free.
Not only was it a free report, on a topic that would interest most people, but there was so much controversy stirred up over the title that even people who thought it was BS downloaded the reports - just to learn enough about Scott to back their points. This made for an even higher than usual conversion rate. 😉
Almost 25,000 people read that first little free report within 8 short days, after which it became a hot topic across blogs and forums - stirring up controversy, questions and even heated discussions.
Needless to say, those that promoted this free report probably earned far more by mentioning it on their site than their Adsense payout on that same site for the entire week - or even month.
That in itself should prove Scott's point 😛
In Life After Adsense, Scott introduces a term called Click-Flipping, which - to give it a short definition - is "using PPC to generate traffic and then converting that traffic into money with CPA offers".
Pay-Per-Lead (PPL) and Cost-Per-Action (CPA) mean the same thing, by the way. It is basically an affiliate/referral program where you are paid commission (or a referral fee) for getting the visitor to take action. This may mean that they fill out a form, subscribe to a newsletter, download a free report, etc. They tend to convert much higher than pay-per-sale programs, where you are only paid if the visitor turns into a buyer.
Scott's report outlines the method where you can earn much higher profit from your web pages by offering CPA offers, than you can by getting paid for Adsense clicks. The first part of his report sets the stage, outlining the reasons that you cant rely on natural search engine traffic... and planting the seed that your web pages are much more valuable than the few cents per click you are currently making on them.
He made an interesting point on Page 8:
What is really ironic is that if you own "Good Quality Sites" your visitors are more likely to find what they are looking for and less likely to click away from the site on an Adsense ad in the first place!
At least junk sites enticed them to leave via the Adsense highway fast and earn you some money! Quality sites hold visitors, junk sites leave them running for the Adsense door!
That's funny - but there is some truth to it. It reminded me of a conversation I had with a black-hatter awhile back, where he told me about a method of making Adsense (or whatever you are promoting) the only "exit" on the page. Stripping every other link or exit from the page was the strategy - leaving them with very limited options, and drawing their eye to the related link(s).
If you look at some of Joel Comm's websites, you might get a hint of an example. Not to bash Joel at all. I always say his Adsense Secrets book is excellent - but that I will 'do what he says, not what he does'. In other words, follow the strategy he teaches in his book... not the examples he gives on his own sites. 😉
Here's one of Joel sites: familyseek.com. I am not making that a live link, that way you cant blame me when you get bombarded with popups 😆 . I would be willing to bet that all of the Search4 domains that he links to there belong to him as well. They have a simple graphic header and Adsense above the fold - that's it.
According to Scott's report, I am guessing he would consider Joel a 'bottom feeder'. His definition (found on page 26) is this: "At the bottom of the food chain of internet income generation, we have the Bottom Feeders, or contextual advertisers. This is any internet marketer that uses contextual advertising as their primary, (the key here is primary), monetization source."
Althought it (Adsense) is an easy way into Internet Marketing, it cannot be expected to ever create a long term, six-figure income for the average person.
In turning our attention to Affiliate Programs, and specifically CPA or Pay-Per-Lead programs, Scott touches on a tip that I first learned from Rosalind Gardner. In her Super Affiliate Handbook, Rosalind suggests that you can negotiate for higher affiliate commissions... or that you will be given these types of opportunities when you prove yourself to an affiliate manager. This was a great tip, and one that turned out to be very valuable to me!
It's no secret that there is tons of money changes hands online every single day. What Scott points out around the middle of this report is that you should find your place in it all, striking a balance between time and risk and income potential.
He quickly dispels the idea that the entire 50 pages of his report was written simply to tell you that the strategy is 'PPC to CPA'. Click-Flipping, he says, takes this strategy to a whole new level.
Honestly, I dont think there has been a buzz about PPC (pay-per-click) like this since the release of Google Cash. And gosh, that seems like eons ago, doesnt it? Since then we've had Google's update to their Affiliate Policy and the Google Slap - among other things. The Google Cash method fizzled out along the way of course...
But around the same time was when we first met Perry Marshall. And his Definitive Guide to Google Adwords (a must-read to do the Click-Flipping strategy, according to Scott Boulch) is still the absolute best PPC Guide on the market.
Beginning on page 36 of his report, Scott goes into detail about how Click-Flipping works and all of the variables involved. This is where most readers' eyes glazed over, I imagine. While PPC (pay per click) has always been a profitable way to advertise, or even a great business model in itself, the testing and tracking - and patience - involved has kept most people out of the game.
It involves work, plain and simple... at least upfront. This is not a get-rich-quick scheme or an 'easy money idea'. But it is a viable work-at-home eBusiness opportunity. If that's what you're looking for, you will find a very good model with plenty of how-to information and creative ideas within the Life After Adsense report.
Download a free copy: Life After AdSense. Enjoy!
Best,
Technorati Tags: scott boulch, death of adsense, adsense is dead, life after adsense, free report, free download, internet marketing, affiliate marketing, google adsense
About Lynn Terry
His second report gave me two strong points of relation - his praise for Perry Marshall and the DGTGA and pay-per-lead programs.
Just before the Google Cash Crash, I embarked on my firsy PPC campaign on Adwords with the DGTGA open all the while I worked on it. I had achieved a solid 35% profit and growing on those campaigns when unexpected expenses shut it all down. Sob...
When I resumed some months later, my once juicy pay-per-lead campaigns had become downright pricey to operate.
His Click Flipping method looks as though it would be effective and I for one would love to give it a try!
I found it an interesting read lynn, read it early today, wrote about it on blog..
I learnt a fair bit, I loved the twist 3/4 way through.. I think you will know what I mean.... I think the lesson in what he did with this report, how he marketed the actual report was well worth learning, seeing.
Then he gives away that wisecrack about.. well you see it where he is.. "ROFLMAO" in his own words.. i learnt something as I said on my blog.. its not always what we get, its how they give it us!
Rob
Hey!
"Click Flipping"! I LIKE that term. LOLOL
Nice post, Lynn ...
Personally, I think he has a nice stance on things pertaining to the PPC aspect of dealing with AdSense. Alot of the BIG AdSense "Top Guns" seem to be scrambling about since his "Death Of AdSense" and "Life After AdSense" reports came out.
Bottom line ... Things CHANGE, and the key is to adapt the best one can. I, for one, have become a bit complacent in my online marketing and these reports have kinda got my adrenaline flowing again.
As you mentioned, Lynn ...
"While PPC (pay per click) has always been a profitable way to advertise, or even a great business model in itself, the testing and tracking - and patience -involved has kept most people out of the game."
That "testing and tracking" and having enough patience has been MY lapse in trying to use AdWords effectively. But I've learned ALOT about patience in my daily morning Day Trading sessions! LOL
I guess I need to organize a litle better if I want to go this route. All-in-all, I appreciate Scott's insights in these two reports and I too am curious as to what he comes up with down the road.
My 3 centz ...
Rick Wilson aka CorpRebel 😉
Great review Lynn:
Having done some limited PPC /PPL advertising, I was most interested in adding a sub affiliate code to the affiliate url to track which keywords led the visitor to convert.
Ask the right questions, I think he said. Excellent.
You don't ask, you don't get. I would never have dreamed that the PPL vendors would allow that.
That is the number one problem with tracking effectiveness of PPC/PPL campaigns.
I was inspired to resume a campaign that I paused because I was not converting well. Now I just have to see if I can add a sub-affiliate code. 🙂
Was there really a life before Adsense? Because I can't remember it. I've been using Adsense ever since I started working and it helped me a lot.
LOL Yeah - there was 🙂 I remember it well!