Targeting Local Search

If you are targeting Local Search terms, this new free tool by Jonathan Leger will be particularly helpful to you:

AdWords City, State Keyword Generator
http://jonathanleger.com/tools/adwordscitystate.php

This tool will take any keywords that you supply and inject the city and/or state combinations for every city in the USA into the keywords for you. For example, say you want to generate the keywords 'auto insurance' for every city in Texas. The tool makes this easy. You would do the following:

1. Use 'auto insurance' as your keywords.
2. Select Texas as your state.
3. Select the format you want your keywords returned in from the drop-down-list of options.
4. Select whether you want exact match, phrase match or broad match results.

Then click 'Generate Keyword List'. That will return:

auto insurance Austin TX
auto insurance Addison TX
auto insurance Allen TX
auto insurance Carrollton TX
auto insurance Celina TX
etc.

This makes it very easy for you to target your keywords to specific locations in the USA.

I did say it was "free" but this tool is actually "donationware". Jonathan gives you the option to donate $1 when you use the program. Used right, it would be well worth that to generate huge keyword lists targeted at local search terms!

You'll find other Webmaster Tools at Jonathan's site as well.

Enjoy!