The Different Types of Web Content

There are many different types of content: blog content, website content, newsletter content, profile content, audio & video content, content that makes sales, content that gets links, content that builds relationships…

Before we dig in to the Content Development series, its important to look at all the different types of web content. Which types you use will depend on your business model of course, and each type has its purpose towards your end goal.

We'll do this in simple list format, which you can refer back to when creating (or modifying) your Content Plan - which will be the next topic in this series.

Website Content

  • Index/Introduction
  • Sales Copy
  • Product Descriptions
  • Testimonials
  • Reviews
  • Resources
  • News
  • How-to Information
  • Topical Discussions
  • Downloads
  • FAQ
  • Contact Information
  • About/Company Info
  • Navigation/Site Map
  • Policies/Agreements

Blog Content

In addition to some elements from the Website Content list, a blog may also contain these unique types of content:

  • Category Descriptions
  • Blog Roll
  • Guest Posts
  • Comments

Mailing List Content

  • Sales Copy
  • Redirect Page
  • Confirmation Email
  • Confirmation Page
  • Follow-up Message
  • Autoresponder Series
  • Email Messages

External Content

  • Search Engine listings
  • Directory listings
  • Social Networking Profiles
  • Forum Posts
  • Squidoo Lenses & Hub Pages
  • Articles
  • YouTube Videos
  • Guest Blog Posts
  • Press Releases
  • eBay Auctions

We'll add to this list as we go. If you have suggestions or additions, feel free to leave them in the comment section below. Next we'll go over how these elements work together, and how you can map out a productive content plan.


About Lynn Terry

Lynn Terry is a full-time Internet Marketer with over 17 years experience in online business. Subscribe to ClickNewz for the latest Internet Marketing trends & strategies, Lynn's unique case studies, creative marketing ideas, and candid reviews...more»


  1. Do you consider a URL to a tool, such as a page for SEO tool, web content?

  2. You lost me, Hendry... ?

  3. Lynn TerryFan says: that didn't ya? 🙂

    Mann...that is a ton of content.I never looked at all those steps.


  4. Tamal Anwar says:

    Its a great list and I liked it. Will you give me some tips about how I could market my blog to a wider audience?

  5. I love a good "list post" and this one is sweet!

    @Hendry (if I may) - I believe that would be covered in Website Content....things like reviews, resources, downloads and such.

    Assuming I read your question right. 🙂

  6. Dan Reinhold says:

    Nothing rocks like a good clear list.

    It LOOKS like a lot!

    Scheduling would be the key.

  7. Great list! Very useful for getting a "lay of the land" in terms of content types.

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