I've had some interesting discussions over the last few days, especially after sending out a message titled Earn 10x your money in 30 days - Guaranteed. 🙂 It's an outrageous guarantee, no doubt. I was actually shocked when I saw it...
It brings up a great topic though, and I'd love to just discuss this publicly and openly. Here's a response I got earlier today on the topic:
"They say they guarantee you will earn X in a month "if you follow these steps." That's the catch: They make the steps humanly impossible to follow in that amount of time, so almost no one can get their money back because they couldn't follow the steps."
You may have felt that way yourself, not just with the offer we were discussing but with other things you've run across online. So I'll share my response with you, and my thoughts on the topic - because I think this will make for a GREAT discussion.
IS it impossible?
I understand that mindset or thought process, and I'm sure it's fairly common. It's normal to doubt an outrageous claim, and personally... I think it's smart to have a healthy dose of skepticism - especially in the Internet Marketing space.
That said, I disagree that it's "humanly impossible"...
Not in every case, but definitely in this particular case - with the Info Product Mastery Workshop, I mean. I say that for a few reasons. Because I invested in it myself, so I know what all is included and offered and covered. It's definitely "doable".
How to get around the Time and Knowledge hurdles...
One of my common (and favorite) sayings is this:
Every problem... presents an opportunity.
It's a great frame of mind to adopt. When you experience a problem, a hurdle or a "stop point" - consider how you can use that to your advantage.
I've had a lot of personal experience working online (18+ years), and with product creation specifically. I've put together "product content" (all the content for the actual product) in a single weekend for example.
I helped a total newbie launch his first digital product when he had absolutely no recognition or presence online at all. I even used my own paypal account to process the orders. So collaboration is a viable option. There are other sites you can use to launch or release a product too, other than your own (if you don't have one yet).
There are tons of options! You can get really creative with it, depending on what the problem is. Each problem can present an interesting and creative solution. 🙂
If it's a "time problem", sometimes you just have to suck it up and make it happen. I'm big on the "weekend lock-in" concept. Just turn off everything, buckle down and get it done. I know, I know - weekends are meant for play! But one single little weekend sacrificed could make a BIG difference long term.
If it's an experience or knowledge problem, you have options: outsourcing, cheap help (upwork, fiverr, etc), networking and collaborating, joint ventures, or even taking on a mentor or coach to work with you through the details. There are plenty of solutions out there, depending on what you need exactly.
WAS this an "outrageous" over-the-top guarantee?
It certainly got my attention. 🙂 Personally I think it was very confident, which I found impressive, and incredibly generous. It was smart marketing too...
The workshop itself was really good, and very practical. I got TONS of ideas just listening in, and took a lot of notes on the sales funnel / process segment.
That alone was WAY worth it to me! They also include worksheets and templates to make the process faster. They discussed partnering too, if you lack credibility or positioning in your market - like I mentioned above.
As for the guarantee, here's the interesting thing: It set off a chain reaction in my mind. I love a good challenge! As soon as I saw that, a crazy dose of inspiration & motivation kicked in, and my mental reaction was a quick: "I accept the challenge!"
We all have ideas, more than we can ever implement even, and tons of "projects in progress" - right? But think about the times when you actually got in serious action mode and cranked one out all the way to completion. That feels amazing doesn't it?!
YES! I love those hyper productive phases. I thrive on them. And for whatever reason, this "30 day window" or "outrageous guarantee" sparked exactly that in me.
What's even more cool... is that I know there are a certain number of people taking this same workshop that will be releasing awesome products in the next 30 days.
That means potential JV partners, new products to review and promote as an affiliate, and tons of other opportunities in the making. I love the idea of being part of something bigger - and am definitely seeing opportunity in that. 🙂
A cool note Alice & Ron sent out about creating products...
If you're in the same boat, trying to get it done, but it doesn't seem to get done... it might be because you're worried that everything has to be perfect before you start selling.
Well, guess what? You can even start selling your product before you create it. Yes, you read that right. It's one of the most motivating and surefire ways to get your product out there because if you sit and wait for perfection, you might be waiting forever.
We'll show you how to do this. If you want your next product up and selling in the next 30 days, please get yourself on the student list here. If you're ready to roll up your sleeves and make it happen, we'll get you there.
To your success,
Alice and Ron
WriterHelpWanted
P.S. One of the biggest reasons people never launch their info product is that they over-complicate things. Whether it's about creating the product, the technology you need to sell it or how you're going to get customers to buy it, it's always easier when you keep things simple.
If you're tired of over-complicating things, join us. We've got you covered.
She's right...
I say "she" because I'm pretty sure it was Alice Seba that wrote that email (not Ron) because I know them both well enough to tell their voices, even in plain text. 🙂
Anyway, it's true about preselling your product, because I've done that before myself, and that model works wonders.
Especially in terms of "putting you on the hook" to GET IT DONE.
The real point I hope you take away from this conversation is that anything is possible, and that every possible problem or challenge you can imagine... is actually just a great opportunity for creative solution brainstorming!
Let's discuss it! What problems, challenges or hurdles are you experiencing right now? Or maybe you can just toss me a random one that you've experienced in the past, maybe something that stopped you from getting results, or from following through on an awesome idea.
I would love to do some open brainstorming, and see what kind of creative ideas & solutions we can come up with that make things faster or more efficient for you - or at least open your mind to creative, amazing possibilities and options you might not have considered before. 🙂
Best,
p.s. The workshop from earlier today was recorded, with a transcript, and there's a second call on Thursday. There's still time to join in on the beginning of it if you want to, and get on the second live call this week. Here's my link: join us!
Here's what my friend Tiffany said about it:
"This was by FAR the most honest and informative course I have ever attended. I am THRILLED that I made the investment, and really excited to get started!" ~Tiffany, https://about.me/tiffanyewong
About Lynn Terry
Lynn you really got me thinking with this blog post. So much so that I wrote up my own 'response post' to it.
What made me think the most was how I've been teaching my own market about making money online. I mean I present my business in such a way that I try not to look like a "get rich quick" type of business so much that I'm starting to wonder if I've gone to far in the opposite direction. What I mean is what if I've told my people once too often that it's hard and they believe me so much so that they don't see how you actually can make money really quickly. I know it's possible to sit down one day and make money the next, really doable if you just get creative.
I've done it multiple times over in my own business and so that's why I think that guarantee is not outrageous at all... it's SMART because it hopefully spurs Alice and Ron's market to believe that they CAN make money fast and get a great return on their investment. That's something really, really needed in this industry at the moment! Love it.
I agree, Angela. It was definitely SMART, because it motivated their group to TAKE ACTION - which I love. 🙂 And yes, I've experienced the same - you can easily make money online. The problem comes in over-complicating it, or getting overwhelmed by all the options, both of which are very easy to do. lol.
Hi Lynn, it seems to me that as of lately you are going wild publishing lots of great info. This one had special interest because you mention " anything is possible". That should be your mantra. I'd like to make it mine. However, my problem is Multi faceted . I'd like to talk to you about that. ...Kate
Hi Kate,
RE: "anything is possible" - I'm in a personal phase lately of really pushing myself past my own self-imposed limits, and facing fears... which has been A LOT of fun! 🙂
I assume you don't want to discuss it publicly since you didn't give details in your comment. Feel free to send me a quick email. Let's chat!
So I signed up for Your beginners course about 30 weeks ago and haven't got started! - why? Because everyone I talk to says blogging is a waste of time - and they always add on a line about scammy internet marketers that just sell courses on how to be a scammy internet marketer; so I guess I never got started because blogging has such a bad rap socially.
Having said that I want to be clear I don't think of Lyn as a scammy internet marketer - quite the opposite, but it just seems the tide is against internet marketing and so I never started.
You just can't let others opinions color your dreams, or get in the way of doing what you see other people doing - successfully. 🙂 If blogging truly were a waste of time, people wouldn't be doing it... yet it's been going strong for well over a decade now!
You don't have to be a "scammy internet marketer" to make a good living with an online business. I don't think ANYONE that follows my TravelingLowCarb.com blog and community would call ME that. 🙂 They love me!! But that's because it's a real business, serving a real market, in a very real way...
I encourage you to get started, and stay out of the junky overwhelming scammy IM space, and focus on building YOUR business and what YOU want out of life. 🙂
Lynn,
It's amazing how easily we forget things we know (and train others to do) 🙂 . I'm working on the second module of a new group coaching program around a 90-day Client Attraction and Retention System." I decided to create only two modules until I see what the response is. (Sell before you create.)
Your post reminded me that I should already have the Sales Letter up, start promoting it, and start inviting collaboration. I am yet to read a post written by you where I don't receive great take-aways. Thank you for the reminders.
That is a very high compliment, Yvonne - thank you! 🙂
Your program sounds great. Kudos for getting it out there and testing the market. You should do very well with collaboration. Wishing you great success with it! *cheers*
You're welcome...and thank you as well. 🙂
In my heart and in my head what you say makes great sense and is very motivating. Getting things to work is definitely a different story by times.
Great post Lynn thanks for sharing.
Hey Carl!
Anytime you have trouble "getting things to work" - let me know! I may have an idea, an answer or a resource, or just be able to brainstorm some alternatives with you. 🙂 *cheers*
Lynn,
I have to say that I was also surprised by your original blog post about the Info Product Mastery course...and then, I took your advice and signed up. Top of my list about "What I got out of the course" is this: I looked at my notes and the resources, then looked back at my notes from work I'd done with you (Niche Success Blueprint) and I realized these two things:
1. I am just a weekend of work away from having all the content I need in all the formats I need;
2. I am just a brainstorm or two with you in the Elite Members forum from having more ideas about getting it out there and into profit (even without my ARGHHH website).
AND, a BONUS, I realized that I know enough about the process to go it alone if I need to...and I don't need to.
What a confidence boost! And quite a realization about my already existing content, before I launch into something new.
Thanks to you. And thanks to Ron and Alice.
Kate
That's a GREAT take-away, Kate! Definitely worth it. I can relate to much of what you said. It was a great investment for me as well. 🙂 I look forward to brainstorming with you! *cheers*
p.s. I figured that subject line would raise a few eyebrows coming from me -lol. Heck, the guarantee made me raise MY eyebrows! 😛 haha
Like I said in the original post.... that was SMART positioning. Not only from a marketing standpoint, but to their students see RESULTS. And any smart business owner knows... your business thrives on an actively engaged market that is seeing positive results. 😉
There's no reason it can't be both.