Guest Post by Adriana Copaceanu
Before you start any marketing for your home business these days, you need to do your keyword research. And while there is a lot of information about keyword research, many still struggle choosing the right way or the right tool to find profitable keywords.
First of all, let’s remember that while it’s important to do your keyword analysis, it’s more important to take action! No amount of keywords will help you grow your business if all you do is keyword research...
With that said, today we’ll see how we can use Shopping.com to enhance our quest to find the right keywords and phrases for a specific niche. We all know and use the free WordTracker & Google keyword tools, and those are great, but there are other ways to see your niche from a different view.
Shopping.com is a great place to research physical product keywords. Let’s walk through how you go about finding your key phrases. Once you are at the Shopping.com site, click on the “See all” link on the top navigation. As soon as you do that, you’ll be taken to a list of the products sold at this site (as seen in the image here).
Let’s say we are looking for knitting keywords: we click on the link that says “Craft Supplies”. On the next page you’ll see “Knitting and Crocheting Type” with several categories specific to knitting, and if you scroll a little bit you’ll see a subtitle for “Craft Supply Type” with a link going to “Knitting and Crocheting”. All those are starting points for keyword research: those are things that people buy now.
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And if you want to dig deeper, you can do that. Click on the link that says “Yarn” and on the next page, at the top, you’ll see some very specific key phrases that have lots of searches.
Now go to the free WordTracker keyword tool and see how many times these key phrases are searched for. I did just a small sample for you here.
- caron simply soft yarn 82
- sock yarn 187
- red heart super saver yarn 32
- ribbon yarn 46
- bulky yarn 37
Of course, don’t stop there. As you search these keywords on WT, you’ll see many more variations for your new found keyword phrases. The possibilities are endless, and all you need to do once you finish your keyword research is to start using them: write some articles for your blog, some for distribution, check some of your older posts and add tags to them, create a Squidoo page, a Hub page, etc.
-->Affiliate marketer Adriana Copaceanu has been successfully marketing online since 2004, and recently decided to share her Online Business Journey She loves doing keyword research so much she offers some up for free on her blog every Friday.
About Lynn Terry
Great job Adriana.
I like the idea of using shopping.com as a new way to see your niche. Keeps keyword research interesting!
Wow, a very unique approach to keyword research. I can see how effective this little trick can be!
Adriana is so resourceful when it comes to keyword research, she recently did a guest post for me on that very topic for my niche. Using shopping.com is really an interesting way to do keyword research and it actually confirms my approach for a few projects I'm working on 🙂 Fun stuff!
I think the best program is Market Samurai for Keyword research. This saves me hours of hard work! No doubt Lynn Terry will tell you this herself after attending Coming Home in Melbourne
I don't doubt that Market Samurai is great for Keyword research (actually recently purchased it myself), but not everyone can afford it. Also, different approaches get different results, and being different from everyone else is sometimes a good thing 😉
You're right, not all can really afford to invest on keyword tools like that so they need to find an alternative which can help them in their goal. Also agree that it's ideal to start where customers can find what their need, like shopping.com.
Great post! I haven't considered using this website before for keyword research, what a great idea! I'll have to link to this post in my next blog post. Thanks for the great info.
Very neat method! I've just been writing about Keyword research and I'll pop this link in the discussion.
And Adriana is a super keyword researcher! I subscribed to her newsletter a while back and you get some real gesm - especially in her Friday Newsletter!
Well look at that! Adriana you are so smart as usual. Great ways to find potential BUYING keyword phrases, oh yea!
Thanks everyone for the comments: it is fun doing keyword research this way. You'll be surprised at the ideas you'll get by brainstorming this way.
It looks like a good way to find buying keywords instead of just keywords. Will try it out.
This looks like it could really be helpful to blogs like mine that do affiliate marketing for physical products. Thanks, Lynn and Adrianna, for the brand new idea to add to my arsenal.
Ah, you've let the cat out of the bag! I thought this was my secret trick. 😉 This is a super great way to do keyword research. If you are targeting specific products on lenses or blog posts it's a fantastic way to come up with new product ideas as well as keywords!
This is a keyword research method I haven't heard too much of, ok never. lol. Will check it out now, as it looks great.
When will they create a tool that has BOTH keyword research volume and comp. I suppose that's asking a bit much. We want it so easy, don't we.
Good stuff, Adriana.
Thank you!!!
Hey Missy ~ there's lots of tools out there that will do that for you. I use Micro niche finder. click my name and you can read about how I use it. It definitely makes things easier. 🙂
"When will they create a tool that has BOTH keyword research volume and comp. I suppose that’s asking a bit much. We want it so easy, don’t we."
it's called Market Samurai and it has a whole competition research panel. So does Traffic Travis.
Why not have it easy?
🙂
Great post! I love buying phrases because these make awesome micro-niche websites. Now I can add another resource to my places to visit for ideas.
Thanks for that Lynn. Always looking for a better way to do keyword research and this is a rather pretty good one. Looking forward to trying it out. Thanks again!
I use similar way (different site thought) and I add a mix of social media to it. After finding candidates for keywords I often take them through Facebook search and few others. You would be amazed of the additional keywords you can find from such places.
This is a great way to find new niches. I will take a look though I don't like too much the free keyword research tool from Google..
Has anyone tried Micro Niche Finder or Market Samurai.Many webmasters recommend it, but I'm happy with Google adwords tool as these 2 are quite costly and i can't afford them currently.
@ Christa, it's important to stick with what works for you. I know of several people who rave about micro niche finder but I found it so ghastly when I bought it that I had to get a refund. Google adwords will give you demand but will not help you with competition. Market Samurai has a competition screen which helps a lot. And you can download Market sam' free for a trial and you can use the keyword research panel whether you buy or not!
I have never thought to do keyword research using any other site than a search engine. My only concern is that this could further segment your traffic, and you would end up tailoring your website to match the types of words used my visitors of shopper.com and not the more inclusive language that search engine users are typing in. Have you seen a lot of success with this strategy on an e-commerce level? I could see this possible correlating with e-commerce websites, but I don't think this strategy is actionable from a lead generation standpoint.