MyRT is a new free service that will allow you to track - and analyze - every visitor that comes to your website. Unlike other free stats and analytics services, you dont have to display any links or images on your web pages. The interface is free to use, and completely ad-free. (See the myRT Homepage)
Tracking the activity on your site, and the general habits of your visitors, can be incredibly useful. This type of data is very valuable in determining page elements that cause 'profit leaks' and in split-testing various page elements.
I used a similar (paid) service a few years ago and was able to increase the conversion rate for newsletter subscribers substantially - simply by identifying a "traffic leak" on my main page. I was inadvertently tempting visitors with a more interesting link, distracting them from the main objective of that page. Little things like this can make a huge difference to your bottom line...
I havent tried myRT yet, but am going to test it out. I stopped using the paid service almost two years ago (for personal reasons) and have yet to find a suitable analyzer to replace it with. This just may be what I've been looking for...
A complete web analytics service goes way beyond your normal website statistics. It tracks visitor behavior, visitor habits and more. What myRT does is give you all of your basic site stats, plus more - like a conversion funnel, a hotspot view, and a path view.
The path view will tell you the most common paths taken through your site. For example, from your main page... do visitors exit the site, subscribe to your newsletter, or click a specific link in your navigation most often?
The hotspot view shows you the "hot spots" on an individual web page. This can tell you which elements on the page evoke the most response, or the least response. Knowing this allows you to make changes and split test between placement of elements - to encourage specific visitor action.
myRT is still in beta, but it looks very interesting. You can get more information on the myRT Homepage.
Best,
Technorati Tags: myrt, web analytics, clickalyzer, statistics, site stats, unique visitors
About Lynn Terry
Hi Lynn, looks interesting. Do you have any suggestions on where to paste the tracking code if using wordpress? Thanks! Alan
I'm honestly not sure Alan, but you could post that question in this section of their support forum:
http://myrt.auriq.com/modules/newbb/viewforum.php?forum=4
Hopefully someone will be able to help you out with that. I hadnt considered using it on my blog, but thats an idea. I was more interested in using it on my ecommerce & affiliate sites.