I mentioned this tip in the Live Q&A Sessions this week, but I wanted to show you a live illustration and explain how I use Google Adsense for "lead gen" as an affiliate...
The screenshot above is a post I was writing on my niche blog this morning. Google Adsense is just one of the ways I monetize that blog, and I am always scanning the ads that display with my content for potential money-makers.
There are two VERY GOOD reasons you would want to do this...
In this particular example (the image above) the ad is for a product my target market would be interested in. I never click on my own ads, but rather open a new tab and go find the website. This one was easy because they placed the URL right on the ad. 🙂
I looked it up and discovered they do indeed have an affiliate program.
This is exactly how I find most of the products I end up promoting as an affiliate.
It's fast, easy and efficient!
What if they don't have an affiliate program? That happens too. But you have to keep in mind that they are actively marketing their product, and they are paying (via Google Adwords) to put that product in front of their target market.
That means they have an objective... and an advertising budget! So even if they don't have an affiliate program, or perhaps you simply can't find it, these are the perfect merchants and brands to contact and strike a profitable deal with. 🙂
If you're not sure how to pitch brands and merchants, Shannon Acheson has a great guide that's also full of templates and fill-in-the-blank pitches.
If you're NOT doing this... you're leaving A LOT of money on the table!
Google Adsense is a great way to monetize your content. But it's pennies compared to what you could earn as an affiliate for the same products, or by working with those companies directly on a paid campaign.
I love ads. I love them on sites I frequent, I love them on Facebook, and I love the ads that put money in my pocket. 🙂 They are great to study and learn from, and they are also great for finding awesome new products to recommend to your audience - like I illustrated here.
My next step? I'll sign up for the affiliate program, then I'll purchase the product myself. Not just to test & review it, but also to review the buying process and the shipping - to get a REAL feel for what it's like to be their customer, before I send my own readers their way.
So there you have it... a great reason to fall in love with Adsense - again. 🙂
p.s. I have a 4-part series on how to sell advertising and work with sponsors & brands you may like. It's a great addition to Shannon's guide. That series is part of my popular Niche Success Blueprint, and you'd be smarter to just get the entire blueprint/course free as a member of my Private Brainstorming Group.