Coming up with blog topics, struggling through the actual content writing, posting your links to every social networking site, doing "SEO" and market research, studying and trying every marketing strategy you can find, etc - it's boring. It's stressful, frustrating, and makes you want to pull your hair out.
You just want to get more traffic and make more sales online, but it's hard work! Even if it IS working, you're probably investing entirely too much time, for too small a return. Would you agree?
This may sound outrageous, but - stop blogging. And for that matter, stop marketing too. Trust me on this. I'm about to share a secret that will make your online business FUN again...
See the photo above? That's me on the left, enjoying a slice of pizza in Atlanta with several people from my Private Brainstorming Group. I like to attend events and meetups around the world every chance I get, and meet people in person that I've gotten to know online through my work. It has really personalized my business!
And that leads me to this HOT tip that could make a BIG difference in yours...
Stop blogging, Stop Marketing, and Start Talking.
Blogging is not fun. It's work. But talking about a topic you're passionate about, now that's fun! And chances are, you're pretty good at talking about your business or the topic of your blog/site. If that isn't the case, you're in the wrong niche.
I find it easiest to talk about various topics in a more casual setting. Staring at a blank screen trying to write a blog post puts the pressure on. You're trying to get all the elements right, and you're focused on "writing a good blog post."
But if you're sitting around a table on a beautiful afternoon having pizza, you could talk for hours on end about your topic! I know I can...
The same goes for forums, discussion groups, etc. You probably share valuable advice and great tips when you're in "conversational mode" whether online or offline.
And it comes easy, right?
I use this to my advantage when it comes to creating content, and also when marketing my business online. The trick is to get in that conversational mode. Having met so many people offline and in real life, I find it easiest to imagine those scenarios when we're talking in person - with specific faces in mind.
Even if you don't get out to meetups and events, you likely interact with your target market on Facebook, Twitter, Google+, forums and other social sites around the web. You get to know people, you see their pictures and know what they look like, and you have a feel for who they are as individuals.
THAT is who you need to write TO.
Pick one person you have interacted with in your niche, and write specifically to them when you create blog posts and email your list. The same goes for your social media profiles too - start posting updates, sharing valuable tips, asking questions, and engaging your "followers" with real conversation!
If you stop trying to blog, and stop trying to promote your site, and just start talking... two things will happen. First, it will come much easier! Second, you'll see a much better response rate from your market.
Forget strategies and tricks and methods. Your online business should be built around you, and your business should thrive from serving your market.
Talk TO them, not AT them.
If you have a hard time writing a blog post, press release, article, guest post, email newsletter, etc - try this:
Imagine that someone has just emailed you a question. Or that they called you on the phone. Or that you are responding to a question in a niche forum.
Now... respond freely. Not only does it make the task of writing MUCH easier, your "response" will be a much better - and more appealing - piece of content than you could ever write out of thin air for a blank screen.
Just publishing content and posting it around the web is not going to make you stand out in your niche. You really need to go the extra mile and get actively engaged with your market.
Don't get caught up in the "tasks" such as blogging and posting. Get caught up in your market and what they're talking about. Your "market" is made up of REAL PEOPLE. Figure out what they need or want, and how you can best help them.
Stop "blogging" and start talking. That's the key! 😉
p.s. If you DO struggle with writing or blogging, and we *all* do from time to time!, here are some great posts that will help you out when you're feeling stuck: