Using Keyword Modifers to Qualify Visitors
When choosing Long Tail Keywords to create content, you can use modifiers to find keyword phrases with Commercial Intent. This will help you find ways to reach the buyers in your market.
To find these buyers that are searching in your market, you simply include single keyword modifiers with your primary keywords when doing your keyword research.
Below are a list of modifiers, along with specific keyword phrase examples, which should generate even more ideas for you to test:
- buy
- purchase
- shop
- order
This helps you find long tail keyword phrases used by people who have an obvious intent to buy. Examples include:
- order flowers online for delivery (79)
- purchase old movies (430)
- buy movies online (104)
- buy mini muffin pans (3, 448) 
- shop nascar (790)
The number out to the right is the approximate number of searches per day according to WordTracker’s Free Keyword Tool.
Other modifiers I try include:
- shipping
- get
- online
- coupons
- deal
- delivery
- best
- comparison
- review
Again, some specific examples of keyword phrases using these qualifiers:
- hearing aid comparisons (671)
- free shipping on clothes (192)
- free shipping office supplies (81)
- digital slr camera reviews (235)
- who makes the best mp3 player (586)
- best way to get a software engineering degree online (118)
- delivery of wine as a gift (366)
As you can see, these keyword phrases are used by people who are searching online to help them with their buying decision. These are phrases with Commercial Intent (CI), and the phrases you should be targeting to make sales online.
Also See: The Products People Are Searching For Online
Informational Keyword Modifiers
I also use modifiers to find keyword phrases where people are searching for free information, which helps for creating link-building content and info products.
- free
- download
- tips
- how
- how to
Also See: Ideas for How-To Content and How-To Info Products Products
Using modifiers in your keyword research will help you come up with the specific content and products that your market is searching for online. Whether you are creating info products, building an email list with an informational opt-in incentive, or creating “money pages” as a merchant or an affiliate, these modifiers can help you bring in the most qualified visitors to your offers.
Best,
p.s. You can use any number of keyword research tools. I use WordTracker’s Free Keyword Tool, and simply keep it open in a new tab. I refer to it no less than a dozen times a day to find phrases when: starting a new forum thread, writing a blog post or article, creating an email newsletter, etc.
Dislosure: I am an affiliate for WordTracker. The link given above is a referral link, but the tool is 100% free – not a trial offer. I have been using the free tool for years with no requirements other than the occasional captcha screen.
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This post was mentioned on Twitter by brigbastian: http://www.zi.ma/1e637d Using Keyword Modifers to Qualify Visitors: When choosing Long Tail Keywords to create c… http://bit.ly/cW4QrF @nikkrohn…
Lynn thank you for elaborating on this, I was trying to think of other “commercial modifiers” and came up short. I really like how you balance both informational and commercial content in your blog posts. You write with so much purpose and you’ve got it down to a science! I’m working on getting there
Follow me @Kimmoy on Twitter.
I use the Free Google Keyword Tool most of the time, but decided to search “How to” with the free WordTracker tool, and found a key phrase searched for 60 times a day that I wrote an article about a couple of weeks ago. My plan for this month is to build links to that post and get on the first page of Google.
Thanks for the extra nudge to check out WT again.
Follow me @adrianacopacean on Twitter.
Adrianna,
I’d like to know how has been the feedback to such a phrase with 60 searches a day. Will you share it with us? Did you get enough clicks and trackbacks?
Follow me @Site_Booster on Twitter.
I am focusing a lot on information keywords at the moment. But All these modifiers will help me refine my searching!
Follow me @BuildThatListCo on Twitter.
Lynn, I followed your Wordtracker link for the free keyword tool and it takes me to a page asking if I am a Advertiser or a Publisher. Which option do I choose to use the free keyword tool?
Thanks, Mike
Follow me @mikesmind on Twitter.
Very strange, Mike – I just clicked on it myself (both of them, to make sure) and didn’t get that at all. It took me to a captcha page, but that’s probably because I’ve used it so much already today.
Try this: http://freekeywords.wordtracker.com
Follow me @lynnterry on Twitter.
Thanks Lynn! That link worked.
Follow me @mikesmind on Twitter.
Wordtracker is an awesome tool for finding some great long tail keywords. A search for buy yields some interesting results. People seem to want to buy pitted dates (3,509) which I guess they can enjoy while petting their new pet they found by searching for buy a baby chimp (2,462).
A search for “how to” seems to revolve around accessing Myspace, Facebook and other blocked sites while in school
Some of them are flat out awkward (see #10) and aggressive (#14).
Follow me @DIYSkinCare on Twitter.
Lynn, Thanks for explaining this again.I am trying to start using more keywords with commercial intend and this post really helped me.
Gail
Follow me @gailjrichardson on Twitter.
Lynn this is some excellent information and full of meat. I never thought about how many modifier words out there to use for keyword research!
It actually took me back to grammar school thinking about modifiers LOL….
excellent stuff will have to bookmark this post and refer to it time and time again.
Follow me @elizaashe on Twitter.
thanks for this tip
Thanks Lynn, for sharing about keyword modifers and only know today that in free wordtracker the searches are oer day searches and not monthly after reading post.
You have spend a lot of time to share the knowledge and experience to people like me, God will sure give much more abundance to you and your family.
Once again thank you very much for sharing your computer mind.
Great list of useful words to find more relevant result. It’s actually very important for us to know how our target market think when it comes with their research. Knowing what they need means so much for our success in any online business we have.
Lynn,
These last few posts on SEO and keyword searching have been really useful to me. Thanks for the sharing your insights. Checking to see what your latest instruction or advise is has become an important start to each day. I am confident it is going to make this thing happen for me.
I am pleased that you are enjoying your MacBook Pro too. ;>)
Jerry Nielsen – iMarketOnMac
Follow me @JerryNielsen on Twitter.
Lynne your last two posts have been great! two questions..when your just starting your website and getting it going with good content I remember reading somewhere on the net that you should not start with commercial intend until you have a lot of content/traffic..what would you say on this where would you (if you were newbie)gage that line from it being a content site to an affiliate/income site…if you have some readers and have some good commercial content you could use…do you wait until your site is more established or get it up there even if you only have 5 pages on your website…
Second question..what do you think of a static blog for a content affiliate site with a view in the future to interact with the readers too with a blog/comments section? do you have any sites like that?
keep the great posts coming!…
I’m so glad you wrote this post! I try to remember this stuff every time you tell it to us, but, I seem to forget! So I’m definitely grateful to have it all spelled out for me here! Thanks!
Follow me @lisamariemary on Twitter.
There’s no doubt those commercial keywords can attract visitors who are potential buyers. I just wanted to add that informational keywords could attract the visitors who could be potential subscribers.
In case, subscription is the goal of a site, the conversion occurs via these second group of keywords. Do you agree?
Follow me @Site_Booster on Twitter.
I agree with your information, but the times are coming when it won’t be that easy to find such “easy pickins” – more and more newcomers and experienced marketers target these long terms, both with SEO tactics and PPC advertising, and you got to admit it’s not that easy to find those easy long-tails any more.
Follow me @DavorGasparevic on Twitter.
You’re right, it would be very difficult for a newcomer to look for a long tailed keywords because he lacks experience and increase in competition. However, if we only use our common sense or place ourselves and follow the mindset of every possible buyer or consumer, we’ll surely get some long tailed keywords with low competition.
Great reminder Lynn, I’ve got a few more keyword qualifiers that I use as well to add to those you just mentioned. Affordable, Want, find, info, learn, unique. Thanks as usual for the great advice
Follow me @lizmcgee on Twitter.
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I love your modifier ideas. I never thought of it.
Thanks for the WordTracker idea. I usually use the Google Key Word thing which is also free. But It will be interesting to compare the two.
Ed
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