Using Keyword Modifiers to Qualify Visitors
When choosing Long Tail Keywords to create content, you can use modifiers to find keyword phrases with Commercial Intent. This will help you find ways to reach the buyers in your market.
To find these buyers that are searching in your market, you simply include single keyword modifiers with your primary keywords when doing your keyword research.
Below are a list of modifiers, along with specific keyword phrase examples, which should generate even more ideas for you to test:
This helps you find long tail keyword phrases used by people who have an obvious intent to buy. Examples include:
- order flowers online for delivery (79)
- purchase old movies (430)
- buy movies online (104)
- buy mini muffin pans (3, 448)
- shop nascar (790)
The number out to the right is the approximate number of searches per day according to WordTracker’s Free Keyword Tool.
Other modifiers I try include:
Again, some specific examples of keyword phrases using these qualifiers:
- hearing aid comparisons (671)
- free shipping on clothes (192)
- free shipping office supplies (81)
- digital slr camera reviews (235)
- who makes the best mp3 player (586)
- best way to get a software engineering degree online (118)
- delivery of wine as a gift (366)
As you can see, these keyword phrases are used by people who are searching online to help them with their buying decision. These are phrases with Commercial Intent (CI), and the phrases you should be targeting to make sales online.
Informational Keyword Modifiers
- how to
Using modifiers in your keyword research will help you come up with the specific content and products that your market is searching for online. Whether you are creating info products, building an email list with an informational opt-in incentive, or creating “money pages” as a merchant or an affiliate, these modifiers can help you bring in the most qualified visitors to your offers.
p.s. You can use any number of keyword research tools. I use WordTracker’s Free Keyword Tool, and simply keep it open in a new tab. I refer to it no less than a dozen times a day to find phrases when: starting a new forum thread, writing a blog post or article, creating an email newsletter, etc.
Dislosure: I am an affiliate for WordTracker. The link given above is a referral link, but the tool is 100% free – not a trial offer. I have been using the free tool for years with no requirements other than the occasional captcha screen.